Growth & Marketing Manager

I Cap Financial Services; Bengaluru; On-site; INR 500,000 - 1,200,000; Full time

Job summary

Traders Circuit is seeking a hands-on Growth & Marketing Manager to own the complete funnel for a fintech platform focused on equity and derivatives trading. You will drive user growth, acquisition, activation, retention and ROI across paid channels and organic initiatives.

The ideal candidate has 3–7 years of digital/performance marketing experience, proven Google Ads and Meta Ads expertise, and a strong sense for CAC, LTV and ROAS.

Qualifications

• 3–7 years of hands-on digital/performance marketing experience.
• Proven Google Ads & Meta Ads expertise.
• Experience scaling apps, fintech or subscription businesses.
• Experience managing 5L+/month advertising budgets preferred.
• Strong understanding of CAC, LTV, CPI, ROAS and conversion funnels.
• Working knowledge of Firebase, GA4, SEO and CRM/WhatsApp marketing.
• Strong analytical and Excel/Google Sheets skills.
• Hands-on, entrepreneurial and highly numbers-oriented.
• Fintech / stock market / broking / wealth management experience is a strong advantage.

Responsibilities

• Own and scale Google Ads, UAC, Meta Ads and other performance channels
• Drive quality app installs and paid subscribers at an optimized CAC
• Manage the complete install registration activation subscription funnel
• Track and improve CPI, CAC, conversion, ROAS, LTV and churn
• Own Firebase, GA4, Google Search Console and marketing analytics
• Develop SEO strategy to drive high‑intent organic traffic and conversions
• Build WhatsApp/CRM automation for onboarding, conversion, engagement and renewals
• Drive social/content strategy across Instagram, YouTube, X and Telegram
• Develop influencer, referral and strategic acquisition channels
• Build Traders Circuit's brand, PR and market presence
• Work closely with Founder, Product, Tech, Design and Sales teams
• Prepare weekly growth dashboards and actionable performance reports
• KPIs

Skills

Digital marketing

Performance marketing

Analytics

Excel/Google Sheets

Tools

Firebase

GA4

Google Search Console

SEO

CRM/WhatsApp marketing

Excel/Sheets

Job description

Growth & Marketing Manager Traders Circuit

Location: Bangalore | Work Mode: WFO

Experience: 3–7 Years | CTC: 5–12 LPA + Performance Variable

Industry: Fintech / Trading / Investment Advisory

About Traders Circuit

Traders Circuit is a SEBI-registered investment advisory and fintech platform focused on equity and derivatives trading. We are building a technology-led financial brand that helps traders make informed decisions through market insights, trade recommendations and disciplined risk management.

The Role

We are looking for a hands‑on, numbers‑driven Growth & Marketing Manager to own the complete marketing funnel:

Acquisition App Installs Activation Paid Subscribers Revenue Retention

This is not a traditional brand/social media role. You will be directly responsible for user growth, customer acquisition, conversion and marketing ROI.

Key Responsibilities

• Own and scale Google Ads, UAC, Meta Ads and other performance channels
• Drive quality app installs and paid subscribers at an optimized CAC
• Manage the complete install registration activation subscription funnel
• Track and improve CPI, CAC, conversion, ROAS, LTV and churn
• Own Firebase, GA4, Google Search Console and marketing analytics
• Develop SEO strategy to drive high‑intent organic traffic and conversions
• Build WhatsApp/CRM automation for onboarding, conversion, engagement and renewals
• Drive social/content strategy across Instagram, YouTube, X and Telegram
• Develop influencer, referral and strategic acquisition channels
• Build Traders Circuit's brand, PR and market presence
• Work closely with Founder, Product, Tech, Design and Sales teams
• Prepare weekly growth dashboards and actionable performance reports
• KPIs

You will be measured on:

App Installs | CPI | CAC | Paid Subscribers | Conversion % | Subscription Revenue | ROAS | LTV | Retention | Churn | Organic Growth

The objective is simple:

More paying customers. Lower CAC. Higher revenue. Better retention.

Ideal Candidate:

• 3–7 years of hands‑on digital/performance marketing experience
• Proven Google Ads & Meta Ads expertise
• Experience scaling apps, fintech or subscription businesses
• Experience managing 5L+/month advertising budgets preferred
• Strong understanding of CAC, LTV, CPI, ROAS and conversion funnels
• Working knowledge of Firebase, GA4, SEO and CRM/WhatsApp marketing
• Strong analytical and Excel/Google Sheets skills
• Hands‑on, entrepreneurial and highly numbers‑oriented

Fintech / stock market / broking / wealth management experience is a strong advantage.