Marketing Manager-PL

IAssess Consultants LLP; Vadodara; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

A consulting firm is looking for an experienced Marketing Manager to drive marketing strategies and execute comprehensive marketing plans. This role involves both digital and traditional marketing, managing campaigns, and collaborating with teams to align initiatives with business goals. The ideal candidate should have over 10 years of experience, a strong command of PPC and SEO, and be proficient in tools like Google Ads and CRM systems. This position offers a dynamic work environment in Vadodara, India.

Qualifications

• 10+ years of experience in a marketing role (preferably B2B).
• Proficiency in marketing tools: Google Ads, Analytics, and CRM systems.
• Ability to independently manage multiple marketing projects.

Responsibilities

• Develop and execute quarterly and annual marketing plans.
• Plan, manage, and optimise Google Ads and other paid campaigns.
• Oversee the creation of various marketing content including blogs and presentations.
• Lead planning and execution of marketing for exhibitions and trade shows.
• Monitor marketing KPIs across both digital and offline activities.

Skills

Communication skills

Planning skills

Digital marketing

SEO

PPC

CRM systems

Project management

Education

MBA in Marketing

Tools

Google Ads

Google Analytics

WordPress

CRM systems

Job description

Job Overview

We are looking for an experienced, proactive, and self-driven Marketing Manager who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end.

Key Responsibilities

• Marketing Strategy & Execution (Core Responsibility)
  • Develop and execute quarterly and annual marketing plans.
  • Plan and implement campaigns for product promotion, lead generation, and brand building.
  • Ensure consistent branding and messaging across all channels.
  • Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals.
• Digital Marketing (Part of the Role) PPC & Lead Generation
  • Plan, manage, and optimise Google Ads and other paid campaigns.
  • Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.
  • Develop effective ad copies and assist with landing page enhancements.
• SEO & Website Management
  • Implement on-page/off-page SEO strategies to improve organic search visibility.
  • Conduct keyword research, optimise content, and review analytics.
  • Coordinate with design/content teams to ensure SEO standards are met.
• Brand, Content & Communication
  • Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations.
  • Maintain brand guidelines and ensure cohesive communication across the organisation.
  • Work with internal and external creative teams for design and content execution.
• Exhibitions, Events & Offline Marketing
  • Lead planning and execution of marketing for exhibitions and trade shows.
  • Support stall layout planning, branding materials, and event promotions.
  • Manage lead handling and coordination before, during, and after events.
• Lead Management & CRM Collaboration
  • Ensure prompt assignment of incoming leads to the respective territory managers.
  • Track lead flow, progress, and campaign effectiveness.
  • Work closely with the sales team to improve follow-up quality and conversion tracking.
• Market Research & Data Management
  • Conduct competitive research, pricing insights, and industry analysis.
  • Prepare scraping data and market intelligence reports.
  • Support management with MIS and performance dashboards.
• Performance Analysis & Reporting
  • Monitor marketing KPIs across both digital and offline activities.
  • Prepare regular performance reports with insights and improvement suggestions.
  • Conduct A/B tests and track results for continuous optimisation.

Requirements

• Excellent communication, planning, and coordination skills.
• 10+ years of experience in a marketing role (preferably B2B).
• Strong understanding of digital marketing (PPC, SEO, analytics).
• Ability to independently manage marketing activities with high ownership.
• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.
• Understanding of website platforms (WordPress, CMS tools).
• Ability to manage multiple projects and meet deadlines.

Desirable Skills

• Experience with LinkedIn, Facebook, and Instagram marketing.
• Knowledge of email marketing tools or automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.

Qualifications

• MBA in Marketing
• Skills: google ads,automation tools,digital marketing,seo,marketing,search consol,ppc,crm,wordpress