Marketing Executive(Lead generation)

Franchise Brigade; Bengaluru; On-site; INR 300,000 - 420,000; Full time

Job summary

Franchise Brigade is seeking a Marketing Executive to support lead generation and digital marketing efforts in Bengaluru. You will drive campaigns across multiple platforms, craft engaging content, and help build a strong online brand presence.

The ideal candidate has 0–3 years in marketing, with a foundation in Google Ads, Meta Ads, SEO, and social media. Creative writing and strong communication are essential for success in a fast-paced environment.

Qualifications

• 0–3 years of experience in marketing, digital marketing, or lead generation.
• Basic understanding of Google Ads, Meta Ads, SEO, and social media marketing.
• Good content writing and communication skills.
• Creative thinking with attention to detail.

Responsibilities

• Generate leads through diverse online and offline channels.
• Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and others.
• Create engaging content for social media, websites, advertisements, blogs, and marketing materials.
• Manage and optimize paid campaigns to improve lead quality and conversions.
• Coordinate with sales to ensure smooth lead flow and campaign impact.
• Handle social media management and brand consistency.
• Conduct market research and competitive analysis to identify opportunities.
• Monitor campaign performance and report on leads, reach, and conversions.
• Support branding and promotional activities across channels.
• Maintain databases and track key performance metrics.

Skills

Lead Generation

Digital Marketing

Content Writing

Social Media Marketing

Campaign Management

Analytical Skills

Communication Skills

Education

Bachelor’s degree in Marketing

Tools

Canva

CRM tools

Design software

Job description

We are looking for a creative and result-oriented Marketing Executive to support our lead generation and digital marketing activities. The candidate will be responsible for generating quality leads through multiple platforms, managing digital campaigns, creating engaging content, and supporting the company’s online branding initiatives.

Key Responsibilities

• Generate leads through various online and offline marketing platforms.
• Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other social media platforms.
• Create engaging content for social media, websites, advertisements, blogs, and marketing materials.
• Manage and optimize paid marketing campaigns to improve lead quality and conversions.
• Coordinate with the sales team to ensure proper lead flow and campaign effectiveness.
• Handle social media management and maintain consistent brand communication.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Monitor campaign performance and prepare reports on leads, reach, and conversions.
• Support branding and promotional activities of the company.
• Maintain marketing databases and track campaign performance metrics.

Requirements

• 0–3 years of experience in marketing, digital marketing, or lead generation.
• Basic understanding of Google Ads, Meta Ads, SEO, and social media marketing.
• Good content writing and communication skills.
• Creative thinking with attention to detail.
• Ability to work in a fast-paced environment and meet deadlines.
• Knowledge of Canva, basic designing tools, or CRM tools will be an added advantage.

Preferred Skills

• Lead Generation
• Digital Marketing
• Content Writing
• Social Media Marketing
• Campaign Management
• Analytical & Communication Skills

Qualification

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.