Marketing Lead

Civil Mantra; Gurugram District; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Civil Mantra is seeking a marketing leader in India to develop and execute comprehensive marketing strategies and annual plans. You will oversee campaigns across SEO, SEM, social media, email, content, events, and other digital channels to drive lead-generation and customer acquisition.

You will monitor performance with data, KPIs and ROI, strengthen brand presence, manage a marketing team, and collaborate with sales and other departments on business-development initiatives.

Responsibilities

• Develop and execute marketing strategies and annual marketing plans
• Lead campaigns across SEO, SEM, social media, email, content, events, and other digital channels
• Plan and manage lead-generation and customer-acquisition initiatives
• Monitor campaign performance and optimize strategies using data, KPIs, and ROI
• Strengthen brand awareness, market presence, and brand positioning
• Manage and mentor the marketing team to achieve business targets
• Collaborate with sales and other departments on business-development initiatives
• Conduct market research and competitor analysis to identify growth opportunities
• Manage marketing budgets and ensure effective resource utilization
• Track leads, conversions, website traffic, campaign performance, and ROI
• Coordinate with agencies, vendors, and external partner

Job description

Role & responsibilities

Develop and execute marketing strategies and annual marketing plans

Lead campaigns across SEO, SEM, social media, email, content, events, and other digital channels

Plan and manage lead-generation and customer-acquisition initiatives

Monitor campaign performance and optimize strategies using data, KPIs, and ROI

Strengthen brand awareness, market presence, and brand positioning

Manage and mentor the marketing team to achieve business targets

Collaborate with sales and other departments on business-development initiatives

Conduct market research and competitor analysis to identify growth opportunities

Manage marketing budgets and ensure effective resource utilization

Track leads, conversions, website traffic, campaign performance, and ROI

Coordinate with agencies, vendors, and external partner

Preferred candidate profile