Marketing Lead

AE Formations; Ernakulam; On-site; INR 335,000 - 469,000; Full time

Job summary

AE Formations, a UAE corporate services provider, seeks a full-time Marketing Specialist based in Kochi to own end-to-end marketing from strategy to execution, including positioning, brand and lead generation.

There is no team initially; you will have budget and authority to engage agencies and freelancers, own analytics, CRM, attribution and campaign planning. Working hours are Monday to Friday, 9:30 am to 6:30 pm.

Qualifications

• 5 years of marketing experience.
• Strong copywriting and messaging capability.
• Experience briefing and evaluating agencies and freelancers.

Responsibilities

• Define target audience, differentiation and messaging.
• Own voice, website and key marketing channels.
• Build lead generation programs to create qualified leads and pipeline.
• Own analytics, CRM, attribution, reporting and campaign planning.
• Brief, manage and evaluate agencies and freelancers.
• Align marketing with sales with clear lead definitions and feedback loops.

Skills

Positioning

Brand management

Lead generation

Marketing analytics

Vendor management

Sales alignment

Tools

GA4/UTMs

CRM

Automation tools

Design software

Video tools

PR tools & AI

Job description

We are a specialised UAE corporate services provider, helping entrepreneurs and businesses establish, operate and grow with confidence through practical, locally informed advice.

Role

A full-time, on-site Marketing Specialist based in Kochi, responsible for building and owning marketing end to end.

There is no team initially. You will have a budget and the authority to engage agencies and freelancers. You own the strategy, brand and pipeline.

What You Own

• Positioning: Define our target audience, differentiation and messaging.
• Brand: Own our voice, website and key marketing channels.
• Lead generation: Build programmes that generate qualified leads and pipeline.
• Marketing system: Own analytics, CRM, attribution, reporting and campaign planning.
• Vendors & budget: Brief, manage and evaluate agencies and freelancers.
• Sales alignment: Establish clear lead definitions, follow-up expectations and feedback loops.

What We Expect

Strong capability in positioning, writing, customer research, CAC and payback modelling, vendor management and creative judgement. 5 years of experience.

You should also be able to brief and assess specialists across paid media, SEO, GA4/UTMs, CRM, automation, design, video, PR and AI tools.

Working Hours

Monday to Friday 9.30 am to 6.30 pm

Package

INR 30000 Monthly + performance-based incentives