Marketing Strategy Lead

Connect Infosoft Technologies Pvt Ltd; Faridabad District; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Connect Infosoft Technologies Pvt Ltd is seeking a Marketing Strategy Lead to drive planning, positioning, and growth strategy. This strategic leadership role is essential for defining target markets, improving lead generation performance, and aligning marketing efforts across SEO, content, outreach, and branding.

The ideal candidate should have over 6 years of experience in digital marketing strategy, particularly with B2B lead generation and SEO. Interested candidates are encouraged to apply by sending their CVs to [e-mail].

Qualifications

• 6+ years in digital marketing strategy, preferably in an agency.
• Strong knowledge of U.S. and international markets.
• Experience with CRM and analytics tools.

Responsibilities

• Define target markets and niches.
• Improve lead generation performance.
• Optimize website messaging and CTAs.

Skills

Digital marketing strategy

B2B lead generation

SEO for service companies

Email outreach strategy

Analytical thinking

Job description

Connect Infosoft already has a team working on SEO, email outreach, and digital marketing execution. We are looking for a Marketing Strategy Lead who will focus on planning, positioning, and growth strategy, not just execution. This role is responsible for bringing qualified leads through strategic direction, niche positioning, and performance optimization.

Role Overview

This is a strategic leadership role responsible for:

• Defining target markets and niches
• Improving lead generation performance
• Aligning SEO, content, outreach, and branding efforts
• Creating a clear market positioning for the company

The Marketing Strategy Lead will guide the existing marketing team and ensure their work delivers measurable business results.

Key Responsibilities

• Identify high-potential industries and target markets (U.S., UK, etc.).
• Define service positioning and value propositions.
• Recommend service packaging and specialized offerings.

Lead Generation Strategy

• Improve performance of:
  • Email outreach campaigns
  • LinkedIn prospecting
  • Website lead generation
  • Content marketing
• Work closely with the Business Development Manager to align marketing with sales goals.
• Define SEO strategy focused on lead generation, not just traffic.
• Identify high-conversion keywords and content opportunities.
• Optimize website messaging, landing pages, and CTAs.

Content & Authority Building

• Plan case studies, industry pages, and solution pages.
• Suggest LinkedIn content and thought leadership strategy.
• Support webinar or lead magnet planning.

Performance Monitoring & Reporting

Weekly/Monthly reporting:

• Website traffic and lead sources
• Conversion rates
• Cost per lead (if applicable)
• Improvement recommendations

Required Skills & Experience

• 6+ years in digital marketing strategy (agency experience preferred).
• Strong knowledge of:
  • B2B lead generation
  • SEO for service companies
  • Email and LinkedIn outreach strategy
  • U.S. and international markets
• Experience working with CRM and analytics tools.
• Ability to guide execution teams and improve performance.
• Strong analytical and strategic thinking skills.

Key Performance Indicators (KPIs)

• Qualified leads generated through marketing
• Website conversion rate
• SEO lead contribution
• Campaign response and engagement rates
• Cost per lead (if applicable)

How to Apply

Interested candidates, kindly revert with your updated CV to [e-mail]