Marketing Specialist

BlueBox Infosoft Pvt. Ltd.; Vadodara; On-site; INR 800,000 - 1,200,000; Full time

Job summary

BlueBox Infosoft Pvt. Ltd. in Vadodara is seeking a Marketing Specialist to drive digital marketing activities for software solutions, targeting US and Australian markets.

You will lead Google Ads campaigns, SEO, content, social media, email marketing, and campaign reporting. The role requires 4+ years of experience in marketing, strong analytical skills, and the ability to own campaigns from planning to optimization.

Qualifications

• Hands-on experience in Google Ads / PPC and digital marketing.
• Good knowledge of SEO, content, and social media marketing.
• Understanding of lead generation and campaign analytics.
• Good communication, research, and coordination skills.
• Working knowledge of Excel / Google Sheets.
• Ability to take ownership and manage multiple tasks.

Responsibilities

• Plan and manage Google Ads and digital marketing campaigns.
• Generate and nurture leads for international markets.
• Monitor and optimize campaign performance.
• Support SEO, keyword research, content, and social media activities.
• Manage email marketing and marketing campaigns.
• Conduct competitor and market research.
• Track leads, campaigns, and marketing performance.
• Coordinate with content, design, and internal teams.
• Suggest ideas to improve marketing performance and lead generation.

Skills

Google Ads

Digital Marketing

SEO

Content Marketing

Social Media Marketing

Lead Generation

Campaign Analytics

Communication

Research

Coordination

Excel/Google Sheets

Tools

Google Analytics

Google Search Console

SEMrush/Ahrefs

Canva

WordPress

Email Marketing

CRM tools

Job description

Department: Marketing | Employment Type: Full-Time
Location: Vadodara | Work from Office | Experience: 4+ Years
Reporting To: Marketing Manager

Role Overview

We are looking for a Marketing Specialist to execute digital marketing activities for our software solutions, primarily targeting US and Australian markets. The role will focus on Google Ads, lead generation, SEO, content, social media, email marketing, and campaign reporting.

Key Responsibilities

• Plan and manage Google Ads and digital marketing campaigns.
• Generate and nurture leads for international markets.
• Monitor and optimize campaign performance.
• Support SEO, keyword research, content, and social media activities.
• Manage email marketing and marketing campaigns.
• Conduct competitor and market research.
• Track leads, campaigns, and marketing performance.
• Coordinate with content, design, and internal teams.
• Suggest ideas to improve marketing performance and lead generation.

Required Skills

• Hands-on experience in Google Ads / PPC and digital marketing.
• Good knowledge of SEO, content, and social media marketing.
• Understanding of lead generation and campaign analytics.
• Good communication, research, and coordination skills.
• Working knowledge of Excel / Google Sheets.
• Ability to take ownership and manage multiple tasks.

Preferred

• Google Analytics, Search Console, SEMrush/Ahrefs, Canva, WordPress, Email Marketing, CRM tools.

Ideal Candidate

A hands-on digital marketer who can independently execute campaigns, analyze results, and contribute ideas to improve brand visibility and qualified lead generation.