Marketing Specialist

Resourcifi Inc.; Dadri; On-site; INR 450,000 - 750,000; Full time

Job summary

Resourcifi Inc. in India is seeking an AI-savvy marketer to build our brand through impactful content and strategic digital marketing.

You will collaborate with SEO, digital marketing and design teams to strengthen brand, drive engagement and support growth. You will create content for blogs, website, LinkedIn and email campaigns, plan campaigns across channels, and leverage AI tools to boost productivity and campaign effectiveness.

Qualifications

• A bachelor degree in mass communication, marketing, journalism, business or a related field.
• 1+ years of experience in brand, content or digital marketing.
• Excellent written and verbal communication skills.
• Strong analytical, strategic thinking and problem-solving abilities.
• Hands-on experience with AI tools such as ChatGPT or Gemini.
• Basic understanding of SEO and collaboration across teams.

Responsibilities

• Develop and execute brand and content marketing strategies.
• Create engaging content for blogs, the website, LinkedIn, email campaigns and other digital platforms.
• Work with the SEO and digital marketing teams to improve content performance and organic visibility.
• Plan and manage marketing campaigns across multiple digital channels.
• Use AI tools such as ChatGPT and marketing automation platforms to raise productivity and campaign effectiveness.
• Track performance, analyze key metrics, optimize campaigns and maintain brand consistency.

Skills

Brand marketing

Content marketing

Digital marketing

Analytics

AI tools

Education

Bachelor degree in mass communication, marketing, journalism, business or related field

Tools

Google Analytics

HubSpot

Canva

SEO basics

Job description

We are looking for an AI-savvy marketer who wants to build a brand through impactful content and strategic digital marketing. This is an in-house role: you will work closely with the SEO, digital marketing and design teams to strengthen the Resourcifi brand, drive engagement and support business growth. If you enjoy creating compelling content, planning campaigns, leaning on AI tools and making decisions from data, this seat is built for you.

What you will do

• Develop and execute brand and content marketing strategies.
• Create engaging content for blogs, the website, LinkedIn, email campaigns and other digital platforms.
• Work with the SEO and digital marketing teams to improve content performance and organic visibility.
• Plan and manage marketing campaigns across multiple digital channels.
• Use AI tools such as ChatGPT and marketing automation platforms to raise productivity and campaign effectiveness.
• Track performance, analyze the key metrics, optimize what is running and keep brand messaging consistent everywhere.

What we are looking for

• A bachelor degree in mass communication, marketing, journalism, business or a related field.
• 1+ years of experience in brand, content or digital marketing.
• Excellent written and verbal communication skills.
• Strong analytical, strategic thinking and problem-solving abilities.
• Real experience in content creation and campaign management, with hands‑on exposure to AI tools such as ChatGPT or Gemini.
• A basic understanding of SEO and digital marketing, and the ability to work across teams.

Nice to have

• Experience in B2B marketing or the IT services and SaaS industry.
• Familiarity with Google Analytics, Search Console, HubSpot, Canva or similar tools.
• A genuine appetite for learning and adopting new AI technologies.

What we offer

• The chance to build and scale a global B2B brand.
• A marketing team that runs AI‑first workflows, not one that is catching up to them.
• Exposure across content strategy, brand management, SEO and performance marketing.
• A fast‑paced learning environment with real room to grow.