Team Leader - Marketing

Mech Power; Ahmedabad District; Sur place; INR 1 200 000 - 2 400 000; Plein temps

Résumé du poste

Mech Power in Ahmedabad is seeking a Marketing Lead to steer the marketing team, plan strategies aligned with business growth, and drive brand awareness and lead generation.

You will oversee content across social, website, blogs, and collaterals with content and design teams; drive inbound/outbound campaigns, monitor KPIs, and optimize ROI. Collaborate with internal teams and external vendors to execute exhibitions and product launches for greater market visibility.

Qualifications

• 6–8 years of experience in marketing, preferably in B2B, manufacturing, or industrial sectors.
• 2+ years of experience in team leadership or mentoring.
• Strong understanding of digital marketing, content strategy, and lead generation.
• Good analytical, communication, and project management skills.
• Ability to manage multiple projects and work cross-functionally.

Responsabilités

• Lead and manage the marketing team to ensure smooth execution of campaigns and activities.
• Plan and execute marketing strategies aligned with business growth, brand awareness, and lead generation.
• Conduct market and competitor research to identify trends, customer needs, and new opportunities.
• Oversee content development for social media, website, blogs, and marketing collaterals in coordination with content and design teams.
• Drive inbound and outbound marketing initiatives including digital campaigns, email marketing, advertising, and industry events.
• Monitor campaign performance, track KPIs, and optimize for better ROI and lead quality.
• Collaborate with internal teams, external vendors, and agencies to ensure timely execution of projects.
• Plan and manage exhibitions, product launches, and branding activities to improve market visibility.
• Explore innovative ideas, tools, and channels to improve marketing effectiveness and engagement.

Connaissances

Marketing Strategy

Team Leadership

Digital Marketing

Content Strategy

Lead Generation

Campaign Management

Analytics

Outils

Marketing Analytics

CRM

Description du poste

Lead and manage the marketing team to ensure smooth execution of campaigns and activities.

Plan and execute marketing strategies aligned with business growth, brand awareness, and lead generation.

Conduct market and competitor research to identify trends, customer needs, and new opportunities.

Oversee content development for social media, website, blogs, and marketing collaterals in coordination with content and design teams.

Drive inbound and outbound marketing initiatives including digital campaigns, email marketing, advertising, and industry events.

Monitor campaign performance, track key KPIs, and optimize for better ROI and lead quality.

Collaborate with internal teams, external vendors, and agencies to ensure timely execution of projects.

Plan and manage exhibitions, product launches, and branding activities to improve market visibility.

Explore innovative ideas, tools, and channels to improve marketing effectiveness and engagement.

Qualifications

6–8 years of experience in marketing, preferably in B2B, manufacturing, or industrial sectors.

2+ years of experience in team leadership or mentoring.

Strong understanding of digital marketing, content strategy, and lead generation.

Good analytical, communication, and project management skills.

Ability to manage multiple projects and work cross-functionally.