Marketing Lead

Xpaycheckout; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

xPay is a fast-growing fintech in cross-border payments seeking a Marketing Lead in Bengaluru to own the marketing strategy end-to-end for a B2B payments platform.

You will partner with founders, sales, product and partnerships to build a strong B2B brand, create demand, and develop a repeatable pipeline across global markets.

This hands-on, builder role requires 5–8 years in B2B SaaS marketing and a proven ability to craft compelling content and drive measurable brand awareness.

Qualifications

• Minimum 5–8 years of B2B SaaS marketing experience.
• Proven ability to own marketing strategy and GTM across channels.
• Strong content creation and thought leadership skills.
• Hands-on, builder mindset with excellent communication.

Responsibilities

• Own B2B marketing strategy, positioning, messaging, and GTM initiatives.
• Drive demand through content, SEO, campaigns, events, and partnerships.
• Develop compelling content and thought leadership in cross-border payments and fintech.
• Collaborate with Sales and Partnerships to build a qualified pipeline.
• Build and scale the marketing function, processes, metrics, and tools.
• Host events with partners and customers.
• Lead product launches across media surfaces.

Skills

Marketing strategy

B2B SaaS

Content marketing

Demand generation

Brand building

Campaign management

Partnerships

Event marketing

Analytics & reporting

Storytelling

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot CRM

SEO tools

Marketing automation (HubSpot/Marketo)

Job description

xPay is a Y Combinator backed international payments company building an international payment gateway focused on cross-border payments — making it dramatically easier for businesses to move money across borders. Our customers are B2B SaaS companies who need fast, reliable, and cost-effective payment infrastructure to serve global users.These businesses are increasingly moving their international volumes from billion dollar companies to xPay as we expand our footprint across 180+ countries and support 25+ currencies. Since January 2025, we have grown 73× and now process over 1 million transactions every month.

Cross-border payments is a $200 trillion market. Our top customers include Publicly Listed, Series D and Series E companies across various sectors like EdTech and Travelling processing millions through us every month.

The Role

As the Marketing Lead, you'll own xPay's marketing strategy end-to-end — from positioning and content to demand generation and brand building. You'll work closely with the founders, sales, product, and partnerships teams to build a strong B2B brand and create a predictable pipeline of high-quality opportunities.

What You'll Do

Own xPay's B2B marketing strategy, positioning, messaging, and go-to-market initiatives.

Build demand through content, SEO, campaigns, events, partnerships, and other growth channels.

Create compelling content and thought leadership that establishes xPay as a trusted voice in cross-border payments and fintech.

Work closely with Sales and Partnerships to build qualified pipeline and improve customer acquisition.

Build the marketing function, including processes, metrics, tools, and eventually a high-performing team.

Host events with partners and top customers

Own our product launches across all media surfaces

What We're Looking For

5–8 years of marketing experience, with strong experience in B2B SaaS.

Experience creating content or orchestrating viral marketing campaigns is a big plus

Proven experience owning marketing strategy and driving measurable brand awareness, demand generation, and pipeline.

Strong understanding of B2B buyer journeys, content, digital marketing, and GTM.

Excellent communication and storytelling skills with a hands-on, builder mindset.

Why xPay?

Own marketing at a high-growth fintech from an early stage.

Work directly with the founders and have significant influence on xPay's brand and GTM strategy.

Build a B2B brand in the fast-growing cross-border payments space.

Build and lead the marketing function as xPay scales.