Marketing Head, Head Marketing

Solomon Capital; Gurugram District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Solomon Capital is seeking an experienced Head of Marketing to lead marketing strategy, customer acquisition, business growth, and lifecycle management for our Fintech and Digital Lending arm.

You will drive performance marketing across Google Ads, Meta Ads, and digital channels, managing CAC, ROI, ROAS, and loan funnels, while building a high-performing marketing team and leading CRM initiatives across WhatsApp, SMS, and Push Notifications.

Qualifications

• 812+ years of experience in Marketing / Growth / Performance Marketing.
• Strong background in Fintech, Digital Lending, BFSI, or Consumer Finance.
• Hands-on experience with Google Ads, Meta Ads, CleverTap / WebEngage, and Affiliate Marketing.
• Proven track record of scaling customer acquisition and loan disbursals.

Responsibilities

• Lead overall marketing and growth strategy.
• Drive performance marketing across Google Ads, Meta Ads, and digital channels.
• Manage customer acquisition, CAC, ROI, ROAS, and loan disbursal funnels.
• Lead CRM and lifecycle marketing through WhatsApp, SMS, Push Notifications, etc.
• Manage affiliate and partner marketing.
• Drive brand positioning, product marketing, and creative strategy.
• Build and lead a high-performing marketing team.

Skills

Leadership

Growth marketing

Performance marketing

CRM

Team management

Digital marketing

Tools

Google Ads

Meta Ads

CleverTap

WebEngage

Affiliate Marketing

Job description

We're Hiring | Head of Marketing Fintech / Digital Lending

We are looking for an experienced Head of Marketing to lead marketing strategy, customer acquisition, business growth, and customer lifecycle management for our Fintech & Lending business.

Key Responsibilities:

• Lead overall marketing and growth strategy.
• Drive performance marketing across Google Ads, Meta Ads, and digital channels.
• Manage customer acquisition, CAC, ROI, ROAS, and loan disbursal funnels.
• Lead CRM and lifecycle marketing through WhatsApp, SMS, Push Notifications, etc.
• Manage affiliate and partner marketing.
• Drive brand positioning, product marketing, and creative strategy.
• Build and lead a high-performing marketing team.

Required Experience:

• 812+ years of experience in Marketing / Growth / Performance Marketing.
• Strong background in Fintech, Digital Lending, BFSI, or Consumer Finance.
• Hands-on experience with Google Ads, Meta Ads, CleverTap / WebEngage, and Affiliate Marketing.
• Proven track record of scaling customer acquisition and loan disbursals.