Marketing Head

Alice Blue; Bengaluru; Remoto; INR 2.400.000 - 4.200.000; Tempo pieno

Descrizione del lavoro

Alice Blue is seeking a Marketing Head to lead the marketing function for its stock market, investment advisory, wealth management, and related services. The role focuses on customer acquisition, investor engagement, brand growth, and revenue generation across digital and offline channels.

The position requires deep market understanding, regulatory awareness, and a track record of building scalable marketing programs that drive CAC optimization and CLV enhancement.

Competenze

• Candidates should have a Bachelor's degree in Marketing, Business, Finance, Economics, or related field.
• MBA preferred and 10+ years of marketing experience in financial services or stock market domains.
• Proven track record in scaling customer acquisition and revenue growth.

Mansioni

• Develop and execute the company's marketing vision and growth strategy.
• Lead SEO/SEM, social media, email marketing, and content marketing initiatives.
• Manage branding, investor education, and thought leadership campaigns.
• Coordinate with Compliance and Legal to ensure regulatory compliant messaging.
• Track KPIs: CAC, ROAS, CLV, website traffic, and revenue contribution.

Conoscenze

Strategic Leadership

Customer Acquisition

Digital Marketing

Brand Building

Analytics & Reporting

Team Leadership

Formazione

Bachelor's degree in Marketing

MBA

Strumenti

CRM systems

Marketing automation

Descrizione del lavoro

Roles & Responsibilities

Job Description –Marketing Head Stock Market / Investment Services Company Position Summary Marketing Head is responsible for driving customer acquisition, investor engagement, brand growth, and revenue generation for the company's stock market, trading, investment advisory, and wealth management services. The role requires deep understanding of financial markets, regulatory compliance, digital growth strategies, and investor behaviour. The CMO will lead all marketing initiatives, including performance marketing, brand building, investor education, lead generation, customer retention, partnerships, and communication strategies to position the company as a trusted financial services brand.

Key Responsibilities

Strategic Leadership Develop and execute the company's marketing vision and growth strategy. Align marketing initiatives with business objectives, revenue targets, and customer acquisition goals. Identify emerging market trends, investor preferences, and competitive opportunities. Work closely with the CEO, Sales, Research, Product, and Compliance teams. Customer Acquisition & Growth Drive acquisition of traders, investors, and wealth management clients. Develop scalable lead‑generation campaigns across digital and offline channels. Optimize customer acquisition cost (CAC), conversion rates, and customer lifetime value (CLV). Build referral, affiliate, and partnership marketing programs. Digital Marketing & Performance Lead SEO, SEM, social media, email marketing, influencer collaborations, and content marketing. Manage paid advertising campaigns across Google, Meta, YouTube, LinkedIn, and financial platforms. Utilize marketing automation and CRM systems to improve lead nurturing. Monitor campaign effectiveness and ROI. Brand Building & Investor Trust Strengthen brand positioning as a trusted investment and financial services company. Develop thought leadership campaigns around investing, wealth creation, and market insights. Oversee PR, media relations, webinars, investor events, and public communications. Ensure brand consistency across all customer touchpoints. Content & Investor Education Lead creation of educational content including: Stock market insights Investment guides Trading strategies Webinars and podcasts Research reports Market commentary Build investor awareness and engagement through educational initiatives. Regulatory & Compliance Coordination Ensure all marketing communications comply with applicable financial regulations. Collaborate with Compliance and Legal teams to review marketing materials. Maintain transparency and ethical standards in all promotional activities. Analytics & Reporting Track KPIs including: Lead generation Customer acquisition cost (CAC) Return on Ad Spend (ROAS) Customer Lifetime Value (CLV) Website traffic Brand awareness Revenue contribution Present performance reports to executive leadership. Team Leadership Build and lead high‑performing marketing teams. Manage external agencies, creative partners, and media vendors. Foster innovation, accountability, and data‑driven decision-making.

Requirements & Qualifications

Qualifications Education Bachelor's degree in Marketing, Business, Finance, Economics, or related field. MBA preferred. Experience 10+ years of marketing experience. Experience in stock broking, investment advisory, wealth management, fintech, mutual funds, or financial services. Proven track record in scaling customer acquisition and revenue growth.

Qualification

Any