Marketing Head

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION; Vasai-Virar; On-site; INR 4,500,000 - 7,500,000; Full time

Job summary

Head 360 Marketing (Brand, Digital Growth) at INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION is seeking a senior marketing leader to drive 360 marketing strategies across digital, brand and offline channels.

You will lead a marketing team, manage budgets, partnerships, and performance campaigns, with a focus on lead generation, student admissions, and growth.

Qualifications

• MBA / PG in Marketing or a related field.
• 15+ years of marketing leadership experience.
• Strong expertise in 360 marketing, brand building, performance marketing and lead generation.

Responsibilities

• Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
• Strengthen brand positioning, visibility, reputation and digital presence.
• Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
• Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
• Drive quality lead generation, student admissions, customer acquisition and conversions.
• Develop innovative marketing campaigns, influencer collaborations, events and strategic partnerships.
• Lead social media marketing, creative content, video marketing and digital branding initiatives.
• Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
• Optimise website performance, landing pages, digital campaigns and marketing funnels.
• Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
• Manage marketing budgets, agencies, vendors and overall campaign performance.
• Lead and mentor the marketing team while presenting strategies and growth plans to senior management.

Skills

Leadership

Analytical thinking

Communication

Team management

Strategic thinking

Education

MBA/PG in Marketing

Tools

Google Ads

Meta Ads

YouTube Ads

LinkedIn Ads

SEO

SEM

SMM

PPC

Google Analytics 4

CRM

Marketing automation

Job description

Head 360 Marketing (Brand, Digital Growth)

• Location:* Mira - Bhayander
• Experience:* 15+ Years
• Industry:* Education / EdTech Preferred

Key Responsibilities

• Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
• Strengthen brand positioning, visibility, reputation and digital presence.
• Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
• Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
• Drive quality lead generation, student admissions, customer acquisition and conversions.
• Develop innovative marketing campaigns, influencer collaborations, events and strategic partnerships.
• Lead social media marketing, creative content, video marketing and digital branding initiatives.
• Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
• Optimise website performance, landing pages, digital campaigns and marketing funnels.
• Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
• Manage marketing budgets, agencies, vendors and overall campaign performance.
• Lead and mentor the marketing team while presenting strategies and growth plans to senior management.

Candidate Profile

• 15+ years of experience in Marketing, Branding, Digital Marketing or related fields.
• Proven experience in a senior marketing leadership / Head-level role.
• Strong expertise in 360 marketing, brand building, performance marketing and lead generation.
• Proficiency in Google Ads, Meta Ads, SEO, SEM, social media and marketing analytics.
• Experience with Google Analytics 4, CRM, marketing automation and campaign optimisation.
• Exposure to influencer marketing, creative campaigns and integrated marketing strategies.
• Strong leadership, creativity, analytical thinking and communication skills.
• Proven track record of managing marketing teams, budgets and delivering measurable business growth.
• Education:* MBA / PG in Marketing or a related field preferred