Marketing Head

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION; Mumbai; On-site; INR 4,500,000 - 6,000,000; Full time

Job summary

Indian School of Business Management and Administration requires a senior marketing leader to drive 360 marketing, brand building and growth across digital and offline channels. The role demands 15+ years of experience and a proven ability to lead teams and manage budgets in a complex education/edtech setting.

The successful candidate will oversee Google/Meta ads, SEO/SEM, content, email marketing, CRM and marketing automation, while partnering with Admissions, Sales and Creative teams to boost

Qualifications

• 15+ years of experience in Marketing, Branding, Digital Marketing or related fields.
• Senior marketing leadership / Head-level experience.
• Strong expertise in 360 marketing, brand building, performance marketing and lead generation.
• Proficiency in Google Ads, Meta Ads, SEO, SEM, social media and marketing analytics.

Responsibilities

• Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
• Strengthen brand positioning, visibility, reputation and digital presence.
• Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
• Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
• Drive quality lead generation, student admissions, customer acquisition and conversions.
• Develop innovative marketing campaigns, influencer collaborations, events and strategic partnerships.
• Lead social media marketing, creative content, video marketing and digital branding initiatives.
• Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
• Optimise website performance, landing pages, digital campaigns and marketing funnels.
• Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
• Manage marketing budgets, agencies, vendors and overall campaign performance.
• Lead and mentor the marketing team while presenting strategies and growth plans to senior management.

Skills

360 marketing

Brand building

Performance marketing

Lead generation

Google Ads

Meta Ads

SEO

SEM

Social media

Marketing analytics

Influencer collaborations

Content marketing

Email marketing

Education

MBA / PG in Marketing

Tools

CRM

Marketing Automation

Google Analytics 4

Job description

Head 360 Marketing (Brand, Digital Growth)

• Location:* Mira - Bhayander
• Experience:* 15+ Years
• Industry:* Education / EdTech Preferred

Key Responsibilities

• Develop and execute comprehensive 360 marketing strategies covering digital, ATL, BTL, offline and brand marketing.
• Strengthen brand positioning, visibility, reputation and digital presence.
• Lead performance marketing campaigns across Google Ads, Meta Ads, YouTube and LinkedIn.
• Oversee SEO, SEM, SMM, PPC, content marketing, email marketing and marketing automation.
• Drive quality lead generation, student admissions, customer acquisition and conversions.
• Develop innovative marketing campaigns, influencer collaborations, events and strategic partnerships.
• Lead social media marketing, creative content, video marketing and digital branding initiatives.
• Monitor marketing KPIs including CPL, CPA, CAC, ROAS, ROI and conversion rates.
• Optimise website performance, landing pages, digital campaigns and marketing funnels.
• Collaborate with Admissions, Sales, Creative, Content and Digital teams to achieve business objectives.
• Manage marketing budgets, agencies, vendors and overall campaign performance.
• Lead and mentor the marketing team while presenting strategies and growth plans to senior management.

Candidate Profile

• 15+ years of experience in Marketing, Branding, Digital Marketing or related fields.
• Proven experience in a senior marketing leadership / Head-level role.
• Strong expertise in 360 marketing, brand building, performance marketing and lead generation.
• Proficiency in Google Ads, Meta Ads, SEO, SEM, social media and marketing analytics.
• Experience with Google Analytics 4, CRM, marketing automation and campaign optimisation.
• Exposure to influencer marketing, creative campaigns and integrated marketing strategies.
• Strong leadership, creativity, analytical thinking and communication skills.
• Proven track record of managing marketing teams, budgets and delivering measurable business growth.
• Education:* MBA / PG in Marketing or a related field preferred