Marketing Head

Electromech Material Handling Systems; Pune District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Electromech Material Handling Systems in Pune is seeking Head of Marketing to lead and execute marketing initiatives that strengthen brand visibility and drive digital engagement. You will collaborate with sales, engineering and product teams to communicate capabilities and value propositions, plan campaigns, and manage budgets.

The role demands hands-on leadership in LinkedIn management, content creation, event participation, and market research to generate qualified leads and support business

Qualifications

• Bachelor’s degree in marketing, business administration, engineering or related field; MBA preferred.
• 8–12 years of relevant B2B marketing experience in industrial/engineering/manufacturing sectors.
• Hands-on LinkedIn management, digital marketing, content creation and lead generation.
• Experience in industrial exhibitions, product launches and campaign execution.
• Excellent communication, content creation, analytics and project management skills.

Responsibilities

• Develop and execute marketing plans aligned with business objectives and brand positioning.
• Manage digital marketing and social media including content planning and campaigns.
• Create marketing collateral: brochures, presentations, videos, case studies, testimonials.
• Oversee website content, product pages, SEO and campaigns to generate enquiries.
• Lead generation and sales enablement material in alignment with sales teams.
• Track industry trends, customer needs, competitors and opportunities.
• Plan and manage trade fairs and exhibitions (EXCON, etc.) including lead capture.
• Collaborate with sales, engineering and product teams to communicate value propositions.
• Plan integrated campaigns across digital, print, events and other channels.
• Monitor analytics, budget, ROI and prepare performance reports.
• Coordinate with external agencies, designers and vendors for timely execution.

Skills

Marketing strategy

Digital marketing

Content & brand communication

Lead generation

Market research

Trade shows & events

Product marketing

Campaign planning

Analytics & ROI tracking

Vendor management

Education

Bachelor's degree in Marketing / Business Administration / Engineering

MBA in Marketing (preferred)

Job description

Job Description Head of Marketing

Location: Pune
Experience: 812 years
Preferred Industry: B2B Industrial / Engineering / Manufacturing

Role Purpose

To lead and execute ElectroMechs marketing initiatives, strengthen brand visibility, drive digital engagement, and generate business opportunities in alignment with the company’s growth objectives.

Major Job Responsibilities

• Marketing Strategy: Develop and execute marketing plans aligned with business objectives, brand positioning, and market expansion.
• Digital Marketing & social media: Manage the company’s LinkedIn handle and other social media platforms, including content planning, campaign execution, audience engagement, and performance tracking.
• Content & Brand Communication: Develop and oversee brochures, product presentations, videos, case studies, customer testimonials, and other marketing collateral.
• Website Management: Manage website content, product pages, SEO and digital campaigns to improve brand visibility and generate enquiries.
• Lead Generation & Sales Support: Work closely with sales teams to generate qualified leads, develop targeted campaigns and create effective sales enablement material.
• Market Research: Track industry trends, customer requirements, competitor activities and emerging market opportunities.
• Industrial Exhibitions & Events: Plan and manage trade fairs and exhibitions such as EXCON, including stall design, branding, promotional activities, lead capture and post-event follow-up.
• Product Marketing: Collaborate with sales, engineering and product teams to communicate product capabilities, applications, innovations and customer value propositions.
• Marketing Campaigns: Plan and execute integrated campaigns across digital, print, events and other relevant channels.
• Analytics & Budget Management: Monitor campaign performance, lead quality, engagement, marketing expenditure and ROI; prepare periodic performance reports.
• Agency & Vendor Management: Coordinate with external agencies, designers and vendors to ensure timely and effective execution of marketing initiatives.

Desired Candidate Profile

• Bachelor's degree in marketing, Business Administration, Engineering or a related field; MBA in Marketing preferred.
• 8-12 years of relevant experience in B2B marketing, preferably in industrial, engineering, manufacturing or capital equipment businesses.
• Strong hands-on experience in LinkedIn management, digital marketing, content development, brand communication and lead generation.
• Experience in industrial exhibitions, trade fairs, product launches and marketing campaign execution.
• Excellent communication, content creation, analytical and project management skills.
• Commercial orientation with the ability to connect marketing initiatives to business outcomes.

Key Expectation: A hands-on marketing professional who can drive marketing strategy and execution with team, strengthen the ElectroMech brand and support measurable business growth.