Marketing Head

PAD Integrated Marketing and Communications; Hyderabad; On-site; USD 681 - 1,136; Full time

Job summary

An established industry player is seeking a Marketing Lead to oversee a dynamic team in executing innovative marketing strategies. This role involves leading a talented group of strategists and creatives to optimize multi-platform campaigns, ensuring alignment with business goals while driving performance through KPIs. The ideal candidate will have extensive experience in the entertainment sector and a strong grasp of digital marketing tools. Join a forward-thinking company that values creativity and collaboration, and play a key role in shaping impactful marketing narratives that resonate with audiences.

Qualifications

• 7-8 years of marketing experience, with 5 years in leadership.
• Strong understanding of the Indian entertainment industry.

Responsibilities

• Lead and manage a team of strategists and creatives.
• Manage end-to-end execution of marketing campaigns.
• Develop data-driven marketing strategies.

Skills

data analysis

performance tracking

social media strategy

marketing strategy

management

campaign management

PR

communication

digital marketing

strategy

film marketing

team management

brand advertising

marketing activation

brand development

social media

marketing budget

entertainment

Education

Bachelor's degree in Marketing

Master's degree in Marketing

Tools

digital marketing tools

Job description

About The Company
Amusement Park Entertainment is a hybrid entertainment company specializing in Studios (film & web series production), Talent Network (celebrity management), Writers Collective (script development), and Media (title marketing & in-film brand integrations).

Role Overview
The Marketing Lead will manage a dynamic team of strategists, creatives, social media specialists, and PR professionals. Reporting to the Marketing Head, this role is responsible for ensuring seamless execution of marketing strategies across all verticals while driving performance through KPIs.

Key Responsibilities

1. Team Management
   Lead, mentor, and manage a team of strategists, content marketers, PR specialists, and creatives. Establish clear team goals, ensuring smooth execution of deliverables while fostering a high-performance culture. Conduct regular team meetings, reviews, and feedback sessions to improve efficiency and creativity. Ensure alignment between different team functions, driving collaboration across strategy, creative, PR, and digital. Oversee resource allocation and workload distribution to maximize productivity.
2. Execution & Operations
   Manage the end-to-end execution of marketing campaigns, ensuring timely delivery and seamless coordination with internal and external stakeholders. Optimize workflows and processes to ensure efficient execution of multi-platform marketing strategies. Track and analyze marketing performance, adjusting strategies as needed to meet business goals. Collaborate with external agencies, talent, and partners to enhance campaign reach and impact. Ensure budget adherence and efficient allocation of marketing resources.
3. Strategy & Market Insights
   Develop data-driven marketing strategies for Amusement Park’s projects, ensuring alignment with business goals. Conduct market research to understand audience behavior, competitive landscape, and industry trends. Identify growth opportunities, innovative partnerships, and brand collaborations to enhance revenue and audience engagement. Formulate strategies for positioning and messaging across different media platforms. Establish and track KPIs to measure marketing effectiveness, ensuring consistent optimization.
4. Creative & Brand Development
   Develop compelling brand narratives that align with business objectives and resonate with the audience. Guide the creation of marketing assets, including print, digital, video, and experiential activations. Ensure brand consistency across all marketing and communication materials. Work closely with the content and production teams to bring creative ideas to life.
5. Social Media & Communications
   Lead the social media strategy, ensuring strong digital presence and engagement across platforms. Develop content strategies for digital marketing, influencer collaborations, and community engagement. Drive PR and media outreach initiatives, managing relationships with journalists, influencers, and industry stakeholders. Oversee the execution of social media campaigns, SEO strategies, email marketing, and online advertising. Monitor audience sentiment and market feedback to refine messaging and engagement tactics.

Key Performance Indicators (KPIs)
Website Traffic & Engagement: Growth in unique visitors, time spent, and interactions.
Social Media Metrics: Follower growth, engagement rate, impressions, and shares.
Brand Awareness & PR Impact: Media coverage, brand recall, and audience sentiment.
Marketing Campaign ROI: Conversion rates, lead generation, and revenue impact.
Audience Growth & Retention: Subscription rates, repeat engagement, and audience loyalty.
Strategic Partnerships & Business Impact: Success in brand collaborations and sponsorships.

Qualifications & Skills
7-8 years of marketing experience, with a minimum of 5 years in a leadership role. Strong understanding of the Indian entertainment industry & digital marketing landscape. Expertise in brand positioning, marketing strategy, PR, and digital marketing tools. Excellent leadership and communication skills with experience managing cross-functional teams. Data-driven mindset with the ability to analyze market trends and consumer behavior. Proficiency in digital marketing tools, campaign management, and performance tracking. Bachelor or Masters degree in Marketing, Communications, or a related field.

Skills: data analysis, performance tracking, social media strategy, marketing strategy, management, campaign management, PR, communication, digital marketing, strategy, film marketing, team management, brand advertising, marketing activation, brand development, social media, marketing budget, entertainment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services