Assistant Marketing Manager

ImagicaaWorld Entertainment Limited; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Imagicaaworld Entertainment Limited in Pune, Maharashtra, invites an Assistant Marketing Manager to lead integrated campaigns across parks and destinations, driving brand visibility, guest engagement, and revenue growth. The role covers ATL/BTL, digital marketing, content management, events, partnerships, and market insights, with 4–8 years of experience preferred and knowledge of Gujarati being a plus.

You will coordinate with agencies, vendors, and internal teams to ensure consistent branding

Qualifications

• Bachelor's degree or equivalent in Marketing, Communications, or related field.
• 4–8 years of marketing experience, preferably in entertainment, hospitality, tourism, retail, events, or amusement parks.
• Gujarati proficiency is a plus.

Responsibilities

• Plan and execute ATL, BTL, digital, and on-ground marketing campaigns.
• Manage content across social media, website, and digital channels; coordinate with agencies for SEO/SEM and paid advertising.
• Ensure brand consistency across all materials and guest touchpoints; develop marketing collateral.
• Coordinate on-ground activations, mall promotions, roadshows, corporate events, and partnerships.
• Conduct market research, competitor analysis, and customer trend studies; provide actionable insights and reports.
• Support tie-ups with schools, colleges, corporates, travel partners and tourism stakeholders.

Skills

Marketing

Digital Marketing

Brand Management

Event Coordination

Market Research

Education

Bachelor's Degree in Marketing, Mass Communication, Business Administration

Tools

SEO

SEM

Social Media Analytics

Content Management

Job description

Assistant Marketing Manager

Imagicaaworld Entertainment Ltd, Pune District, Maharashtra, India (On-site)

Experience- 4-8 Years

Location: Pune, Maharashtra

Department: Marketing

About the Company:

Imagicaaworld Entertainment Limited is one of India's leading entertainment destination companies, operating renowned brands such as Imagicaa, Wet'nJoy, Aqua Imagicaa, Sai Teerth, and Dave & Busters offering world-class leisure and entertainment experiences to millions of guests annually.

Job Summary:

We are looking for a creative, energetic, and result-oriented Assistant Marketing Manager to support and execute integrated marketing campaigns that drive brand awareness, footfalls, guest engagement, and revenue growth across our parks and entertainment destinations. The ideal candidate should possess strong marketing fundamentals, digital marketing knowledge, event coordination skills, and a passion for the entertainment and hospitality industry.

Key Responsibilities:

Marketing Campaign Execution

• Assist in planning and executing ATL, BTL, Digital, and On-Ground marketing campaigns.
• Coordinate promotional activities, seasonal campaigns, festivals, special events, and new attraction launches.
• Monitor campaign performance and prepare post-campaign analysis reports.

Digital Marketing Support

• Manage and update content across social media platforms, website, and digital channels.
• Coordinate with agencies for SEO, SEM, social media marketing, influencer marketing, and paid advertising.
• Track digital campaign performance using analytics tools and recommend improvements.

Brand Management

• Ensure brand consistency across all communication materials and guest touchpoints.
• Coordinate development of marketing collateral including brochures, standees, banners, videos, and presentations.
• Support brand-building initiatives and promotional activities.

Events & Activations

• Coordinate on-ground activations, mall promotions, roadshows, corporate events, and partnerships.
• Assist in organizing media events, influencer visits, and guest engagement programs.
• Liaise with vendors, agencies, and internal stakeholders for seamless execution.

Market Research & Reporting

• Conduct market research, competitor analysis, and customer trend studies.
• Gather guest feedback and provide actionable insights to improve marketing effectiveness.
• Prepare weekly and monthly marketing reports and dashboards.

Partnerships & Business Development

• Support tie-ups with schools, colleges, corporates, travel partners, and tourism stakeholders.
• Assist in executing cross-promotional campaigns and strategic partnerships.

Desired Candidate Profile

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or related field.
• 4-8 years of experience in Marketing, preferably in Entertainment, Hospitality, Tourism, Retail, Events, or Amusement Parks.
• Proficiency in Gujarati will be an added advantage.