Marketing Head

AimBig Employment Pty Ltd; Pune District; On-site; INR 3,000,000 - 4,200,000; Full time

Job summary

AimBig Employment Pty Ltd is seeking a dynamic Marketing Lead for India's premier entertainment destinations. You will drive brand strategy, digital initiatives, and revenue-linked campaigns across multiple channels.

Collaborate with sales and operations to boost visitor footfall and ticket sales while mentoring a high-performing team. Lead the adoption of marketing tech and AI-driven personalization to optimize ROI and deliver measurable business outcomes in a fast-growing, multi-brand

Qualifications

• A strong background in marketing and brand management.
• Strong skills in creating and managing campaigns.
• Leadership skills to guide and inspire a team.
• Excellent communication and collaboration abilities.

Responsibilities

• Lead the development and evolution of brand strategy, positioning, and communication across multiple consumer-facing brands.
• Drive digital and performance marketing initiatives across SEO, SEM, social media, influencer marketing, and paid media channels.
• Utilize consumer insights, market research, and analytics to strengthen customer engagement and support business decision-making.
• Design and execute integrated 360-degree marketing campaigns across digital, print, outdoor, and experiential channels.
• Develop strategic partnerships with travel operators, tourism stakeholders, media organizations, influencers, and commercial partners.
• Collaborate with sales and operations teams to increase visitor footfall, enhance ticket sales, and support revenue growth initiatives.
• Lead, mentor, and develop a high-performing marketing team spanning brand, CRM, digital, content, and creative functions.
• Champion the adoption of marketing technology, automation platforms, and AI-driven solutions to improve effectiveness and personalization. Monitor marketing performance, optimize campaign ROI, and deliver measurable commercial outcomes

Skills

Brand management

Campaign management

Leadership

Communication

Job description

• Lead marketing for India's premier entertainment destinations
• Drive brand growth, digital innovation and revenue impact

About Our Client

Our client is a leading player in the entertainment and leisure industry, operating a portfolio of well-established theme parks, water parks, and experiential destinations across India. Known for delivering memorable guest experiences, the organization combines innovation, expansion-driven growth, and consumer-centric strategies to maintain a strong position within the market.

Job Description

• Lead the development and evolution of brand strategy, positioning, and communication across multiple consumer-facing brands.
• Drive digital and performance marketing initiatives across SEO, SEM, social media, influencer marketing, and paid media channels.
• Utilize consumer insights, market research, and analytics to strengthen customer engagement and support business decision-making.
• Design and execute integrated 360-degree marketing campaigns across digital, print, outdoor, and experiential channels.
• Develop strategic partnerships with travel operators, tourism stakeholders, media organizations, influencers, and commercial partners.
• Collaborate with sales and operations teams to increase visitor footfall, enhance ticket sales, and support revenue growth initiatives.
• Lead, mentor, and develop a high-performing marketing team spanning brand, CRM, digital, content, and creative functions.
• Champion the adoption of marketing technology, automation platforms, and AI-driven solutions to improve effectiveness and personalization. Monitor marketing performance, optimize campaign ROI, and deliver measurable commercial outcomes

The Successful Applicant

We're looking for someone who has:

• A strong background in marketing and brand management
• Strong skills in creating and managing campaigns.
• Leadership skills to guide and inspire a team.
• Excellent communication and collaboration abilities.

What's on Offer

• Opportunity to lead marketing for a nationally recognized entertainment platform.
• High-visibility leadership role with direct influence on growth strategy.
• Exposure to multi-brand portfolio management and large-scale campaigns.