Associate Director - Title Marketing

JioStar; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

JioStar in Mumbai, India seeks a strategic Content Marketing Lead to drive innovative campaigns for movies and series across AV/trailers, digital/social, and traditional media. You will manage a team of rising title marketing managers, forge external partnerships, and translate data insights into impactful, culturally relevant creative work.

The ideal candidate brings a passion for entertainment, a track record of scalable campaigns, and the ability to communicate with executives and talent

Responsibilities

• You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
• Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
• You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
• You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)
• You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
• You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
• You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
• Experience in building consumer marketing campaigns, preferably at a streaming network or studio
• Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
• Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
• Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.

Job description

Responsibilities

• You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers


• Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots


• You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends


• You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]


• You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way


• You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness


• You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.


• Experience in building consumer marketing campaigns, preferably at a streaming network or studio


• Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.


• Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills


• Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.