marketing head

DRC Systems; Gandhinagar; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

DRC Systems in Gandhinagar, Gujarat, India, seeks a Marketing Head with 10–15 years of B2B technology marketing experience spanning IT services and IT products to define and drive the company’s marketing strategy.

You will lead brand building, demand generation, digital marketing, GTM planning, content strategy, and the annual events roadmap, while mentoring the marketing team and collaborating with Sales to maximize ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 10–15 years of experience in B2B technology marketing with IT Services and IT Product exposure.
• Strong understanding of IT solutions (Web, Mobile, Cloud, AI, Enterprise Applications).
• Proven expertise in demand generation, brand management, product marketing, and digital marketing.
• Hands-on experience with Google Ads, LinkedIn Ads, HubSpot, Salesforce, or similar platforms.
• Excellent communication, content writing, and presentation skills.
• Strong analytical mindset with experience measuring campaign performance and ROI.
• Demonstrated leadership experience in managing teams and cross-functional stakeholders.
• Must have experience in both IT Services and IT Product marketing.

Responsibilities

• Develop and execute end-to-end marketing strategies aligned with business objectives.
• Lead B2B demand generation campaigns to strengthen the sales pipeline.
• Drive digital marketing initiatives, including SEO, SEM, LinkedIn Ads, Google Ads, email marketing, and social media campaigns.
• Develop and execute marketing strategies for IT Services and IT Product offerings, including GTM plans and product positioning.
• Oversee content marketing, including blogs, case studies, whitepapers, brochures, presentations, and sales collateral.
• Collaborate with Sales and Leadership teams to create effective sales enablement materials.
• Build and maintain consistent brand positioning across all marketing channels.
• Prepare and manage the annual marketing and event calendar, including conferences, exhibitions, webinars, product launches, partner events, and internal branding initiatives.
• Track campaign performance using marketing analytics and CRM tools, ensuring maximum ROI.
• Identify market trends, competitive insights, and new business opportunities.
• Manage marketing budgets, external agencies, and vendor relationships.
• Lead, mentor, and develop the marketing team.

Skills

Demand generation

Brand management

Digital marketing

Content marketing

ROI measurement

Team leadership

Campaign analytics

Sales enablement

Marketing analytics

Education

Graduate in Marketing/Business Administration

MBA preferred

Tools

Google Ads

LinkedIn Ads

HubSpot

Salesforce

Job description

Job Description:

Experience: 10-15 yrs

Location: GIFT City, Gandhinagar

Qualification: Graduate (MBA in Marketing preferred)

Role Overview

The Marketing Head will be responsible for defining and executing the company's marketing strategy across IT Services and IT Product portfolios. The role includes brand building, demand generation, digital marketing, product marketing, content strategy, and planning and executing the organization's annual event roadmap, including industry conferences, webinars, exhibitions, customer events, and internal branding initiatives.

Key Responsibilities

• Develop and execute end-to-end marketing strategies aligned with business objectives.
• Lead B2B demand generation campaigns to strengthen the sales pipeline.
• Drive digital marketing initiatives, including SEO, SEM, LinkedIn Ads, Google Ads, email marketing, and social media campaigns.
• Develop and execute marketing strategies for IT Services and IT Product offerings, including go-to-market (GTM) plans and product positioning.
• Oversee content marketing, including blogs, case studies, whitepapers, brochures, presentations, and sales collateral.
• Collaborate with Sales and Leadership teams to create effective sales enablement materials.
• Build and maintain consistent brand positioning across all marketing channels.
• Prepare and manage the annual marketing and event calendar, including conferences, exhibitions, webinars, product launches, partner events, and internal branding initiatives.
• Track campaign performance using marketing analytics and CRM tools, ensuring maximum ROI.
• Identify market trends, competitive insights, and new business opportunities.
• Manage marketing budgets, external agencies, and vendor relationships.
• Lead, mentor, and develop the marketing team.

Required Skills & Qualifications

• Graduate in Marketing, Business Administration, or a related field (MBA preferred).
• 10–15 years of experience in B2B technology marketing with mandatory experience in both IT Services and IT Product companies.
• Strong understanding of IT solutions, including Web, Mobile, Cloud, AI, and Enterprise Applications.
• Proven expertise in demand generation, brand management, product marketing, and digital marketing.
• Hands-on experience with tools such as Google Ads, LinkedIn Ads, HubSpot, Salesforce, or similar marketing platforms.
• Excellent communication, content writing, and presentation skills.
• Strong analytical mindset with experience measuring campaign performance and marketing ROI.
• Demonstrated leadership experience in managing teams and cross-functional stakeholders.

Must-Have Requirement

• Mandatory experience in both IT Services and IT Product marketing. Candidates with experience in only one domain will not be considered.