Marketing Executive

Meta Infotech; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Meta Infotech seeks a hands-on Digital Marketing Executive with a technology background to drive demand generation, content, and social media initiatives. The role blends marketing, sales, and solutions, requiring self-drive and the ability to execute end-to-end campaigns with minimal supervision.

Responsibilities include planning and executing campaigns to generate traffic and MQLs, managing Mailchimp email marketing, designing content and templates, and growing social channels.

Qualifications

• Bachelor's degree or equivalent in marketing or related field.
• Minimum 3 years of Digital Marketing across multiple platforms.
• Digital Marketing certification required.

Responsibilities

• Drive demand generation, content, and social media initiatives.
• Plan and execute campaigns that generate traffic and MQLs.
• Manage email marketing and list management.
• Design content, templates, and nurture campaigns.
• Create social media content and manage channels.
• Plan and manage webinars and website improvements.
• Collaborate with Sales and Solutions teams to align campaigns.
• Stay updated on SEO best practices and trends.

Skills

SEO

SMO

SEM

Email marketing

Content design

PowerPoint

Canva

Adobe Suite

Figma

Social media

Webinars

Education

Bachelor's degree

Digital Marketing certification

Tools

Mailchimp

Microsoft Office

Job description

We are looking for a hands-on Digital Marketing Executive with a strong technology background to drive demand generation, content, and social media initiatives. This role sits at the intersection of marketing, sales, and solutions the ideal candidate is self-driven, comfortable in a fast-paced tech environment, and able to execute campaigns end-to-end with minimal supervision.

Roles & Responsibilities

• Prior experience working in a technology company; strong ability to understand the technology space and work independently at a self-paced cadence.
• Collaborate closely with Sales and Solutions teams to plan and execute campaigns that generate traffic and Marketing Qualified Leads (MQLs).
• Manage email marketing using tools such as Mailchimp, including list management and campaign delivery.
• Design content, email templates, and nurture campaigns to move prospects through the funnel.
• Create content for social media posts and manage end-to-end social media activity, driving follower growth across all channels.
• Demonstrate strong proficiency in PowerPoint and at least one content design tool (e.g., Canva, Adobe Creative Suite, Figma).
• Plan, execute, and manage webinars, including promoting them across social media channels.
• Partner with the current website vendor to continuously improve website performance, SEO, and content quality.
• Plan and execute integrated marketing campaigns across web, SEO/SMO, email, social media, marketing databases, and display advertising.
• Apply strong knowledge of On-Page and Off-Page SEO best practices.
• Stay current with the latest trends, tools, and best practices in online marketing and measurement.
• Drive Social Media Optimization (SMO) activities and maintain active brand presence on platforms such as Twitter/X, Facebook, and LinkedIn.
• Drive customer engagement through events, including collaborating with clients and OEMs to organize dinners and outdoor meetings that strengthen relationships and brand presence.

Desired Candidate Profile

• Bachelor's degree or equivalent.
• Minimum 3 years of experience in Digital Marketing across multiple platforms; a Digital Marketing certification is required.
• Proficient in the Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.).
• Solid, hands‑on experience with SEO, SMO, and SEM.
• Strong written, verbal, and cross-functional collaboration skills.