Marketing Executive

Cambridge Technology Enterprises Limited; Hyderabad; Hybrid; INR 900,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work environment

Opportunity in AI-driven marketing

Job summary

Cambridge Technology Enterprises Limited is seeking an experienced Marketing Manager/Executive in Hyderabad to lead digital and campaign marketing initiatives for IT services. The role focuses on designing campaigns, creating impactful content, and driving lead generation in a hybrid work setting.

The candidate should have 5–7 years of B2B marketing experience, be proficient with marketing automation tools (HubSpot, Apollo, Salesforce, Zoho), and leverage AI-based content creation and analytics

Qualifications

• 5–7 years of experience in marketing with a strong focus on digital and B2B campaigns.
• Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).
• Solid understanding of AI tools for content creation, marketing automation, and analytics.
• Proven ability to design impactful campaigns for platforms like LinkedIn.
• Demonstrated expertise in lead generation, nurturing, and pipeline growth.

Responsibilities

• Plan, design, and execute integrated marketing campaigns to promote services and solutions.
• Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.
• Manage and optimize campaigns using marketing automation platforms such as HubSpot, Marketo, Salesforce, and Zoho.
• Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.
• Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.
• Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.
• Track and report on campaign performance, engagement metrics, and lead conversion rates.
• Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.

Skills

Digital marketing

B2B marketing

Campaign design

Lead generation

Content creation

Analytics

Tools

HubSpot

Apollo

Salesforce

Zoho

Job description

Job Description:

About the Role

We are seeking an experienced Marketing Manager/Executive with strong expertise in digital and campaign marketing, coupled with an understanding of AI-driven tools. The ideal candidate should be adept at designing campaigns, generating impactful content, and driving effective lead generation strategies in the IT domain.

Key Responsibilities

• Plan, design, and execute integrated marketing campaigns to promote services and solutions.
• Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.
• Manage and optimize campaigns using marketing automation platforms such as HubSpot, Marketo, Salesforce, and Zoho.
• Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.
• Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.
• Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.
• Track and report on campaign performance, engagement metrics, and lead conversion rates.
• Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.

Requirements

• 5–7 years of experience in marketing, with a strong focus on digital and B2B campaigns.
• Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).
• Solid understanding of AI tools for content creation, marketing automation, and analytics.
• Proven ability to design impactful campaigns for platforms like LinkedIn.
• Demonstrated expertise in lead generation, nurturing, and pipeline growth.
• Strong understanding of IT solutions to conceptualize and present use cases.
• Excellent communication, storytelling, and content development skills.
• Based in Hyderabad, with flexibility to work in a hybrid/office environment.

Preferred Skills

• Experience in the B2B IT/technology sector – specifically, marketing Salesforce Services – Development, Maintenance etc., primarily in the US market.
• Creative mindset with strong analytical and reporting skills.
• Comfortable working with cross-functional global teams.