Business Development Manager

Keka Technologies Private Limited; Nagpur District; On-site; INR 350,000 - 520,000; Full time

Job summary

SolarSquare is seeking a dynamic BTL marketing lead to plan and execute on-ground campaigns across key cities in India. You will manage events, activations, and brand placements, coordinating with internal teams and external vendors to deliver measurable results.

The role requires 2-3 years of experience in BTL campaigns, strong communication, and the ability to multitask and drive partnerships that generate leads and promote the SolarSquare brand.

Qualifications

• 2-3 years of experience with BTL campaigns, activations and campaign operations.
• Strong communication and presentation skills.
• Capability to build and manage vendor networks and coordinate cross-functionally.

Responsibilities

• Plan and execute BTL activities such as events, activations, and brand placements.
• Develop and implement new marketing initiatives to build brand recall and awareness.
• Set up and oversee a network of vendors/agencies for regional promotions.
• Plan, manage and execute BTL campaigns and brand activations in the city.
• Coordinate with City Manager/ZSM and provide regular campaign updates.
• Identify partnerships and drive new business through operations and field teams.
• Generate leads and contribute to business development.

Skills

BTL campaigns

Campaign operations

Vendor management

Sales & marketing

Team leadership

Communication

Job description

At SolarSquare we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

Know us a bit better through these links:

• Planning and executing all BTL activities - Events (roadshows, exhibitions, conferences, seminars canopies), promotions (pamphlets, handbills, brochures) and brand/service placement.
• Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.
• Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.
• To plan, manage and execute BTL marketing campaigns, Brand activations in the City.
• Working closely with the City Manager/ZSM and keeping him/her updated about the proceedings of the campaign and other nitty-gritties.
• Unlocking new partnerships and business by working with the Operations Team and the City Head.
• Generating leads and bringing business.

Requirement –

• Energetic, versatile and a creative problem-solver
• Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail
• Effective communications, presentation.
• Minimum experience of 2-3 years with enough knowledge about the know-hows of BTL campaign, activations and campaign operations.
• Good idea of General Management that involves in-house work along with professional collaborations. Command over sales and marketing to assist the Team whenever, and wherever required
• Team Management abilities that involve versatility and flexibility in order to get the work done.
• A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever evolving changes of this medium of marketing.