Marketing Executive - Patna

Drishti IAS; Patna; On-site; INR 350,000 - 550,000; Full time

Job summary

Drishti IAS Centre Patna is seeking a dynamic marketing lead to plan and execute local ATL and BTL campaigns, boost brand visibility, engage students, and generate inquiries in coordination with the Head Office marketing team.

You will own centre-level marketing, coordinate with vendors, monitor campaign performance, and support revenue growth through events, partnerships, and local promotions. A Bachelor's in Marketing or related field is required with strong communication and MS Office skills.

Qualifications

• Bachelor's degree in Marketing, Management, or related field.
• Awareness of UPSC/State PCS ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities like banners, events, partnerships.

Responsibilities

• Centre Marketing Ownership and growth strategy planning & execution.
• Local campaign execution for ATL & BTL (print, radio, outdoor, events).
• Brand visibility and in-centre branding maintenance.
• Coordination with Head Office Delhi Marketing Team and vendor management.
• Event and outreach drives to generate inquiries and leads.
• Budget management and ROI reporting.

Skills

ATL/BTL management

Vendor coordination

MS Office skills

Event execution

Communication & interpersonal

CRM familiarity

Education

Bachelor’s degree in Marketing/Management or related field

Tools

MS Office (Excel/Word/PowerPoint)

CRM tools

Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.

• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.
• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelor’s degree in Marketing, Management, or any related field (graduates with relevant experience can apply).
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
• Good communication and interpersonal skills for student and vendor interaction.
• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM tools.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude, disciplined work ethic, and willingness to learn.
• Behavioral skills: Teamwork, accountability, creativity, and time management.