Marketing Executive - Growth, Content & Execution

The Anandam Cafe; Bengaluru; On-site; INR 400,000 - 650,000; Full time

Job summary

The Anandam Cafe in Bengaluru is seeking a hands-on Marketing Executive to own day-to-day marketing initiatives across digital, content, and customer engagement channels. You will translate plans into action, create engaging content, coordinate campaigns, and drive measurable business outcomes.

This role blends marketing execution, content creation, and customer acquisition beyond social media management, offering exposure to a growing South Indian food brand with opportunities to work closely

Qualifications

• Bachelor's degree in Marketing or related field.
• 1–3 years of marketing experience in F&B, retail, hospitality, or consumer brands.
• Hands‑on content creation, video shooting, and editing.
• Experience executing digital and offline marketing initiatives.
• Familiarity with Canva, CapCut, Premiere Pro, Meta Business Suite, and Google Business Profile.
• Strong communication, coordination, creativity, and organisational skills.
• Comfortable with field marketing, corporate visits, and customer interactions.
• Working knowledge of Excel or Google Sheets.

Responsibilities

• Execute marketing campaigns and maintain the marketing activity calendar.
• Coordinate with the Marketing Head, agencies, influencers, and vendors.
• Shoot and edit food videos, Instagram reels, short-form videos, stories, and promos.
• Coordinate professional photography, video production, and creative campaigns with external agencies.
• Manage Meta Ads, Google Ads, and social media campaigns.
• Support local SEO initiatives and Google Business Profile updates.
• Drive hyperlocal marketing, partnerships, and customer acquisition.
• Track campaigns, expenses, inquiries, leads, and conversions.
• Prepare weekly performance reports.

Skills

Communication

Coordination

Creativity

Organisational skills

Field marketing

Customer interactions

Education

Bachelor's degree in Marketing/Business/Commerce/Mass Communication

Tools

Canva

CapCut

Premiere Pro

Meta Business Suite

Google Business Profile

Job description

The Anandam Cafe is an emerging South Indian food brand in Bengaluru, combining authentic flavours, quality food, contemporary customer experiences, and technology-enabled operations. As we expand our brand presence and customer base, we're looking for a creative, proactive, and execution-driven Marketing Executive to join our in-house team.

About the Role

You will own the day-to-day execution of marketing initiatives across digital, offline, content, and customer engagement channels. Working closely with our Marketing Head and external creative/digital agencies, you will translate marketing plans into action, create engaging content, coordinate campaigns, and drive measurable business outcomes.

This is a hands-on role combining marketing execution, content creation, and customer acquisition - not just social media management.

Key Responsibilities

1. Marketing Campaign Execution

• Execute marketing campaigns and maintain the marketing activity calendar.
• Coordinate with the Marketing Head, agencies, influencers, and vendors.
• Manage campaign deliverables, timelines, approvals, and execution.

2. Content Creation, Video Production & Editing

• Independently shoot and edit food videos, Instagram reels, short-form videos, stories, and promotional content.
• Capture restaurant experiences, customer testimonials, events, and product launches.
• Create basic creatives using Canva and edit videos using CapCut, Premiere Pro, or similar tools.
• Coordinate professional photography, video production, and creative campaigns with external agencies.

3. Digital Marketing & Brand Visibility

• Coordinate Meta Ads, Google Ads, and social media campaigns with external agencies.
• Manage Google Business Profile updates and support local SEO initiatives.
• Execute WhatsApp marketing, CRM campaigns, and digital promotions.
• Support marketing campaigns across Zomato, Swiggy, and direct ordering channels.

4. Hyperlocal Marketing & Customer Acquisition

• Execute apartment activations, corporate promotions, food sampling, and neighbourhood campaigns.
• Build relationships with apartment associations, coworking spaces, and local businesses.
• Drive restaurant footfall, customer acquisition, and local brand visibility.
• Coordinate influencer visits, UGC campaigns, and promotional collaborations.
• Execute loyalty, referral, customer engagement, and retention campaigns.
• Support new menu launches, seasonal promotions, and in-store branding activities.

6. Corporate Marketing & Partnerships

• Identify and engage corporate offices, startups, and coworking spaces.
• Generate leads for corporate catering, bulk orders, and recurring meal programmes.
• Coordinate food trials, partnerships, and lead follow-ups.

7. Marketing Analytics & Reporting

• Track campaign execution, marketing expenses, customer enquiries, leads, and conversions.
• Monitor campaign performance, customer acquisition, and attributable revenue.
• Maintain marketing trackers and prepare weekly performance reports.

Requirements

• Bachelor's degree in Marketing, Business Administration, Commerce, Mass Communication, or a related field.
• 1–3 years of marketing experience, preferably in F&B, QSR, retail, hospitality, or consumer brands.
• Hands‑on content creation, video shooting, and editing skills are essential.
• Experience executing digital and offline marketing initiatives.
• Familiarity with Canva, CapCut, Premiere Pro, Meta Business Suite, and Google Business Profile.
• Strong communication, coordination, creativity, and organisational skills.
• Comfortable with field marketing, corporate visits, and customer interactions.
• Working knowledge of Excel or Google Sheets.

What We're Looking For

Someone who takes ownership, executes independently, enjoys creating content, works well with agencies and teams, and understands that marketing should translate into customer acquisition and business growth.

Why Join Us?

• Work closely with experienced marketing leadership.
• Gain exposure to brand building, content creation, digital campaigns, and growth marketing.
• Take ownership of meaningful marketing initiatives.
• Grow with an emerging consumer food brand.