Digital Marketing Lead

Lal Sweets; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

6 days working

Job summary

Lal Sweets Pvt Ltd. in Bengaluru seeks a results-driven Digital Marketing Lead to drive digital growth, consumer engagement, and online revenue across performance marketing, social media, e-commerce, D2C and SEO. The role involves leading campaigns across Google, Meta, and other platforms, while coordinating with Brand, Sales, E-commerce and Creative teams.

The candidate will manage budgets, analyze ROI and guide a high-performing digital marketing team in a fast-paced FMCG environment.

Qualifications

• 5-8 years of digital marketing experience, preferably in FMCG / Food & Beverage.
• Strong ability to manage marketing budgets and campaigns.
• Advanced analytical and stakeholder-management skills.

Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business goals.
• Lead performance marketing across Google, Meta, YouTube and more; optimize ROAS, CAC, CTR and conversions.
• Drive growth across D2C, e-commerce, marketplaces and quick-commerce platforms.
• Manage social media, content, influencer and creator marketing initiatives.
• Drive website/D2C growth, acquisition, retention, and remarketing; implement SEO/SEM.
• Track performance, prepare ROI, revenue, traffic, and conversion reports.
• Manage digital/creative/media agencies and ensure timely campaigns.
• Lead and mentor the digital marketing team with cross-functional collaboration.

Skills

Digital Strategy

Performance Marketing

Google & Meta Ads

E-commerce & Quick Commerce

D2C

Social Media

Influencer Marketing

SEO/SEM

GA4

CRM & Remarketing

Analytics

Agency Management

Team Leadership

Job description

JOB DESCRIPTION

Digital Marketing Lead

Location: Bangalore

Experience: 5-8 Years

Industry: FMCG / Food & Consumer Brands

Department: Marketing

About the Role

We are looking for a results-driven Digital Marketing Lead to drive digital growth, consumer engagement, and online revenue across performance marketing, social media, e-commerce, D2C, quick commerce, SEO, and influencer marketing.

Key Responsibilities

• Develop and execute the overall digital marketing strategy aligned with business goals.
• Lead performance marketing across Google, Meta, YouTube, and other platforms; optimize campaigns based on ROAS, CAC, CTR, and conversions.
• Drive growth across D2C, e-commerce, marketplaces, and quick-commerce platforms such as Blinkit, Zepto, Swiggy Instamart, Amazon, and Flipkart.
• Manage social media, content, influencer, and creator marketing initiatives.
• Drive website/D2C growth, customer acquisition, retention, remarketing, and repeat purchases. Develop and implement SEO/SEM strategies to improve organic traffic and visibility.
• Track digital performance, prepare reports, and provide actionable insights based on ROI, revenue, traffic, and conversions.
• Manage digital/creative/media agencies and ensure timely campaign execution.
• Lead and mentor the digital marketing team and work closely with Brand, Sales, E-commerce, and Creative teams.

Key Skills

• Digital Strategy
• Performance Marketing
• Google & Meta Ads
• E-commerce & Quick Commerce
• D2C
• Social Media
• Influencer Marketing
• SEO/SEM
• GA4
• CRM & Remarketing
• Analytics
• Agency Management
• Team Leadership

Candidate Profile

5-8 years of experience in Digital Marketing. Experience in FMCG, Food & Beverage, D2C, Retail, E-commerce, or Consumer Brands preferred. Strong experience in managing digital campaigns and marketing budgets.

Good understanding of digital consumer behavior and online purchase journeys.

Strong analytical, communication, and stakeholder-management skills. Results-oriented with the ability to manage multiple priorities in a fast-paced environment.

NOTE- We have 6 days working.