Digital Marketing Executive

Eatdmills; Ernakulam; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Eatdmills in Kerala is seeking a Digital Marketing professional to drive aggregator growth, optimize local listings, and manage multi-channel campaigns across Zomato/Swiggy, Google Business Profile, and social media. You will lead content creation, manage local influencers, and coordinate with vendors to ensure brand consistency and strong ROAS.

You will also own hyper-local ads, oversee NSO-like campaigns, and guide a in-house graphic designer to execute compelling promotions aligned with

Qualifications

• 2–5 years in Digital Marketing, Growth, or Brand Management; preference for F&B, QSR, Cloud Kitchens, Hospitality, or Retail D2C.
• Hands-on proficiency in Meta Ads Manager, Zomato/Swiggy Partner Dashboards, and Google Business Profile.
• Fluency in English and Malayalam, enabling culturally resonant hooks and coordination with local creators and vendors.
• Willingness to travel between outlets in Ernakulam/Aluva/Perumbavoor corridor.
• Data-honest and revenue-focused, prioritizing footfall and ROAS over vanity metrics.

Responsibilities

• Act as primary contact for Zomato and Swiggy KAMs across outlets.
• Optimize listings, menu, descriptions, and imagery to improve M2C.
• Plan, execute, and track ROAS for in-app CPC campaigns and promos.
• Monitor ratings, reviews, and kitchen/delivery visibility daily.
• Coordinate with in-house Graphic Designer to translate goals into creative briefs.

Skills

Meta Ads Manager

KAM liaison

Social media management

Content planning

Video scripting

Tools

CapCut

Premiere Rush

VN

Google Business Profile

Job description

1. Aggregator Growth & Revenue Optimization (Zomato & Swiggy)

• Act as the primary point of contact for Zomato and Swiggy Key Account Managers (KAMs) across all outlets.
• Optimize store listings, menu engineering, dish descriptions, and cover imagery to improve menu-to-cart conversion rates (M2C).
• Plan, execute, and track Return on Ad Spend (ROAS) for in-app CPC (Cost-Per-Click) campaigns, flash promos, and combo offers without eroding unit margins.
• Monitor outlet ratings, customer reviews, and kitchen preparation/delivery visibility metrics daily.

2. Short-Form Video Production & Social Media Ownership

• Plan and execute the monthly content calendar across Instagram, Facebook, and YouTube Shorts.
• Visit outlets regularly with content creators to capture raw, high-craveability vertical videos (sizzling grills, shawarma slicing, kitchen prep, customer reactions, and team culture) using a smartphone/gimbal setup and edit them using CapCut, Premiere Rush, or VN.
• Write punchy hooks, captions, and visual briefs for static posts, carousels, and in-store promotional collateral.

3. Hyper-Local Performance Marketing & Local SEO

• Run geo-fenced Meta Ads (Instagram/Facebook) and Google Ads targeting a 35 km radius around each outlet to drive dine-in footfall, takeaway, and direct WhatsApp/delivery orders.
• Own Google Business Profile (Google Maps) optimization for every outlet—driving review velocity, maintaining a 4.6+ star rating, posting weekly updates, and dominating local search terms ("best shawarma near me", "Arabian grill in [Locality]")

4. Influencer Marketing & Local Store Marketing (LSM / BTL)

• Build and manage a roster of Kerala and South India food vloggers, micro-influencers, and college campus ambassadors on barter and paid models.
• Execute New Store Opening (NSO) launch playbooks, college fest tie-ups, corporate park activations, and seasonal campaigns (Ramadan, Onam, IPL, weekend combos).

5. Creative Workflow & Vendor Management

• Translate business goals and promotional offers into clear creative briefs for our in-house Graphic Designer.
• Coordinate with local print and fabrication vendors for packaging stickers, table tents, standees, menu boards, and outdoor signage to ensure strict brand consistency across outlets.

Requirements & Qualifications

• Experience: 2 to 5 years in Digital Marketing, Growth, or Brand Management—prior experience in F&B, QSR, Cloud Kitchens, Hospitality, or Retail D2C is strongly preferred.
• Platform Mastery: Hands-on proficiency in Meta Ads Manager, Zomato/Swiggy Partner Dashboards, Google Business Profile, and mobile video editing apps.
• Language Skills: Fluency in English and Malayalam (ability to craft relatable, culturally resonant hooks and coordinate with local creators and vendors).
• On-Ground Mobility: Willingness to travel between outlets in the Ernakulam/Aluva/Perumbavoor corridor (two-wheeler/four-wheeler access required).
• Mindset: Data-honest and revenue-focused—you care more about footfall, order volume, and ROAS than vanity follower counts.