Marketing Executive - (F&B Industry)

Kofteci Foodkrafts; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Kofteci Foodkrafts Private Limited in Bengaluru is seeking a Marketing Executive to drive marketing campaigns, outlet promotions, social media activities, events, partnerships, and brand initiatives to boost visibility, engagement, footfall, and revenue.

The ideal candidate will have a strong interest in F&B and restaurants, excellent communication, and the ability to manage multiple campaigns in a fast-paced environment, with hands-on execution across channels and outlets.

Qualifications

• Bachelor's degree in Marketing or related field; 1–3 years in Marketing/Brand Marketing in F&B.
• Experience in F&B/Restaurant industry preferred.
• On-ground marketing and campaign execution experience desired.

Responsibilities

• Plan and execute marketing campaigns, promotions, and brand activities across restaurant outlets.
• Coordinate with Operations, Brand, Creative, and Digital Marketing teams for campaign execution.
• Manage and maintain monthly marketing and content calendars.
• Support social media activities, content planning, photoshoots, reels, and promotional campaigns.
• Coordinate with influencers, food bloggers, media partners, and brand collaborators.
• Plan and execute outlet-level activations, events, offers, launches, and seasonal campaigns.
• Coordinate with vendors, agencies, printers, photographers, and other marketing partners.
• Ensure proper branding and marketing communication across all outlets.
• Conduct competitor and market research to identify new trends and marketing opportunities.
• Support new outlet launches and local store marketing activities.
• Monitor customer feedback, online reviews, and social media interactions.
• Track campaign performance, customer engagement, footfall, and other relevant marketing metrics.
• Prepare weekly and monthly marketing reports and campaign trackers.
• Assist in managing marketing budgets and ensure activities are within approved budgets.
• Explore opportunities for corporate tie-ups, collaborations, community marketing, and local partnerships.
• Visit outlets regularly to ensure marketing activities and brand standards are properly implemented.
• Stay updated with F&B, restaurant, consumer, and social media trends.

Skills

Strong communication

Digital marketing

Social media

Content planning

Vendor coordination

Time management

Campaign execution

F&B interest

Event activation

Education

Bachelor's degree in Marketing/Business/Communications/ Hospitality

Job description

Marketing Executive

Company: Kofteci Foodkrafts Private Limited

Location: Corporate Office, Koramangala, Bangalore

Department: Marketing

Industry: Food & Beverage / Restaurants

Employment Type: Full-Time

We are looking for a creative, proactive, and execution-focused Marketing Executive to support the marketing activities of our F&B brands. The role will be responsible for executing marketing campaigns, outlet promotions, social media activities, events, partnerships, and brand initiatives to increase brand visibility, customer engagement, footfall, and revenue.

The ideal candidate should have a strong interest in the F&B and restaurant industry, good communication skills, and the ability to manage multiple marketing activities in a fast-paced environment.

Key Responsibilities

• Plan and execute marketing campaigns, promotions, and brand activities across restaurant outlets.
• Coordinate with the Operations, Brand, Creative, and Digital Marketing teams for campaign execution.
• Manage and maintain monthly marketing and content calendars.
• Support social media activities, content planning, photoshoots, reels, and promotional campaigns.
• Coordinate with influencers, food bloggers, media partners, and brand collaborators.
• Plan and execute outlet-level activations, events, offers, launches, and seasonal campaigns.
• Coordinate with vendors, agencies, printers, photographers, and other marketing partners.
• Ensure proper branding and marketing communication across all outlets.
• Conduct competitor and market research to identify new trends and marketing opportunities.
• Support new outlet launches and local store marketing activities.
• Monitor customer feedback, online reviews, and social media interactions.
• Track campaign performance, customer engagement, footfall, and other relevant marketing metrics.
• Prepare weekly and monthly marketing reports and campaign trackers.
• Assist in managing marketing budgets and ensure activities are executed within approved budgets.
• Explore opportunities for corporate tie-ups, collaborations, community marketing, and local partnerships.
• Visit outlets regularly to ensure marketing activities and brand standards are properly implemented.
• Stay updated with F&B, restaurant, consumer, and social media trends.

Required Skills

• Strong communication and coordination skills.
• Good understanding of digital and social media marketing.
• Creative thinking with strong execution ability.
• Good knowledge of Instagram, Facebook, Google platforms, and basic digital marketing tools.
• Strong vendor and stakeholder coordination skills.
• Good organizational and time-management skills.
• Ability to handle multiple campaigns and deadlines simultaneously.
• Strong interest in food, restaurants, hospitality, and consumer brands.
• Willingness to travel to outlets and work during events or special activations when required.

Qualification & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Hospitality, or a related field.
• 1- 3 years of experience in Marketing, Brand Marketing, Hospitality, F&B restaurants, FMCG
• Prior experience in the F&B / Restaurant industry is preferred.
• Candidates with strong on-ground marketing and campaign execution experience will be preferred.