Marketing Manager

Weekday (YC W21); Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A dynamic marketing agency is seeking a Head of Marketing to lead strategies that drive growth and community engagement across various channels. The role involves hands-on execution in events, marketing campaigns, and brand activations. The ideal candidate will have extensive marketing experience with a solid understanding of Gen Z audiences. This position demands creativity and the ability to manage teams effectively while shaping a vibrant brand identity in a competitive market.

Qualifications

• 3-7 years of marketing experience, with at least 2 years in a leadership role.
• Proven track record in managing brand strategy and campaigns.
• Strong understanding of Gen Z audiences and campus marketing.

Responsibilities

• Define and execute marketing strategy across channels.
• Conceptualize and execute brand activations and events.
• Manage collegiate sponsorships and community engagement.

Skills

Strategic thinking

Hands-on execution

Analytics proficiency

Content strategy

Team management

Tools

Google Analytics 4

Adobe Creative Suite

CRM tools (HubSpot, Mailchimp)

Project Management Tools (Notion, Trello, Asana)

Job description

This role is for one of our clients

Company Name: Talent Evo
Industry: Staffing and Recruiting
Seniority level: Associate level
Min Experience: 3 years
Location: Mumbai
JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

We are looking for a dynamic and hands‑on Head of Marketing role to lead our brand narrative, drive growth across channels, and build meaningful community connections.

This is not a desk‑only strategy role you'll be deeply involved in execution, from campus activations and pop‑ups to product launches and digital campaigns.

You will play a critical role in shaping the brand during its rebranding and expansion phase, helping position Dang Beverage as a culture‑led lifestyle beverage brand.

Brand & Growth Strategy

• Define and execute the overall marketing and brand strategy across digital, offline, and experiential channels
• Build and maintain a distinct, consistent brand voice and visual identity
• Use analytics and consumer insights to drive data‑informed growth decisions

Events, Pop-Ups & Brand Activations

• Conceptualize and execute brand pop‑ups, tasting experiences, and product launches
• Manage event logistics, vendor coordination, and on‑ground execution
• Create high‑impact experiential campaigns that drive brand awareness and consumer engagement

College & Community Sponsorships

• Identify and manage college fest sponsorships and campus marketing initiatives
• Build and scale campus ambassador programs across Tier 1 and Tier 2 colleges in India
• Develop grassroots strategies to build strong Gen Z community engagement

Content & Social Media

• Own the content strategy and social media growth roadmap
• Manage creator partnerships and influencer collaborations
• Work closely with creative teams to produce high‑impact, shareable content

Team & Agency Management

• Lead and manage in‑house marketers, freelancers, and external agencies
• Ensure alignment across creative, performance marketing, and brand initiatives
• Maintain operational efficiency through structured project management systems

Individual Contributor Role

• Demonstrated experience planning and executing events, activations, or pop‑ups
• Experience in college outreach or campus marketing, with a strong understanding of Gen Z audiences

Required Qualifications

• 3-7 years of marketing experience, with at least 2 years in a leadership or lead

Tools & Analytics

• Category Tools Level Analytics
• Google Analytics 4
• Hotjar
• Mixpanel
• Proficient Adobe Suite
• Photoshop, Illustrator, Premiere, Pro, After Effects, InDesign, XD
• Proficient CRM & Email HubSpot, Mailchimp / Klaviyo Working Knowledge Design & Content Canva, Figma basics, CapCut Working Knowledge SEO Ahrefs / SEMrush, Google Search Console
• Proficient Project Management Notion, Trello or Asana Proficient

Key Skills & Competencies

• Ability to balance strategic thinking with hands‑on execution
• Strong proficiency in the Adobe Creative Suite
• A portfolio of campaigns or marketing projects that demonstrate creativity and measurable impact
• Ability to write clear creative briefs and review creative work effectively

Nice to Have

• Experience working with a D2C brand, startup, or consumer‑focused company
• Existing college ambassador or influencer network
• Familiarity with regional language content (Hindi or other regional markets)
• Experience building culture‑led or community‑driven brands