Marketing Executive For Lead Management

Akshara Finalytics; Telangana; Hybrid; INR 300,000 - 600,000; Full time

Benefits offered by this job

Incentives

Job summary

Akshara Finalytics in Telangana is seeking a results-driven lead generation executive to drive inbound and outbound sales activities. You will manage CRM records, follow up on Justdial leads, and coordinate with internal teams to onboard and deliver services related to registrations, GST, ROC, and payroll.

You will engage customers across calls, WhatsApp, email, and other channels, qualify leads, prepare proposals, and track performance to meet revenue targets.

Qualifications

• Experience in managing leads and converting enquiries into sales.
• Strong communication, negotiation, and time-management skills.
• Knowledge of lead management and CRM processes.

Responsibilities

• Handle and follow up on leads received through Justdial and other lead-gen platforms.
• Contact prospective customers via phone, WhatsApp, email and other channels.
• Manage leads from digital campaigns (Google Ads, Meta Ads) and other platforms.
• Explain services: company registration, start-up registrations, GST, income tax, ROC compliance, accounting, payroll.
• Qualify leads based on requirements, budget, and purchase intent.
• Follow up consistently to improve lead conversion rates.
• Prepare quotes, brochures, and proposals for potential customers.
• Coordinate with internal teams for onboarding and service delivery.
• Maintain lead records and tracking in CRM.
• Track campaign performance and provide feedback to marketing teams.
• Aim to achieve assigned lead conversion, revenue, and business development targets.

Skills

Lead generation

Inbound leads handling

CRM proficiency

MS Excel

Tools

CRM software

Google Ads basics

Job description

• Handle and follow up on leads received through Justdial and other lead-generation platforms.
• Contact prospective customers through phone calls, WhatsApp, email, and other communication channels.
• Manage leads generated through digital marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other platforms.
• Understand customer requirements and explain the company's services, including company registration, start-up registrations, GST, income tax, ROC compliance, accounting, and payroll services.
• Qualify leads based on customer requirements, budget, and purchase intent.
• Follow up consistently with prospective clients to improve lead conversion rates.
• Prepare and share service quotations, brochures, and proposals with potential customers.
• Coordinate with the internal team to ensure smooth client onboarding and service delivery.
• Maintain lead records, call details, follow-up schedules, and conversion reports in the CRM or designated tracking system.
• Track campaign performance, lead quality, conversion rates, and customer acquisition.
• Provide feedback on lead quality and suggest improvements to marketing campaigns.
• Achieve assigned lead conversion, revenue, and business development targets.

Preferred candidate profile

• Excellent communication, tele calling, negotiation, and convincing skills.
• Experience handling inbound leads and converting enquiries into sales.
• Practical knowledge of lead management, follow-ups, and customer relationship management.
• Familiarity with Justdial leads and digital marketing platforms is an advantage.
• Ability to understand customer needs and recommend suitable services.
• Basic knowledge of Google Ads, Meta Ads, Facebook, Instagram, and online lead-generation campaigns.
• Good coordination, reporting, and time-management skills.
• Proficiency in MS Excel, Google Sheets, and CRM tools.

Perks and benefits

• Incentives