Sales Associate

Iblix Digital; Kolkata District; On-site; INR 300,000 - 600,000; Full time

Job summary

Iblix Digital in Kolkata is seeking a driven Sales Lead to generate qualified leads and close deals for our Digital Marketing services. You will pitch Performance Marketing, Meta Ads, Google Ads, Social Media Marketing, and related offerings to D2C and other clients.

Responsibilities include daily outbound prospecting (60–80 touches), maintaining CRM records, building a healthy pipeline, conducting discovery calls, and achieving weekly and monthly revenue targets while collaborating with

Qualifications

• 1–2 years of experience in Sales, Business Development, Client Acquisition, or Lead Generation.
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Responsibilities

• Generate leads through LinkedIn, cold outreach, email, Instagram, WhatsApp, referrals, databases, and other channels.
• Understand a prospect's marketing activities, challenges, advertising goals, and growth needs.
• Pitch Performance Marketing, Meta Ads, Google Ads, Social Media Marketing, and other digital marketing services.
• Conduct discovery calls and qualify prospects based on potential, requirements, authority, and budget.
• Build, manage, and grow a healthy sales pipeline.
• Conduct sales meetings, presentations, and follow-ups to move prospects toward closure.
• Handle objections, negotiate commercials, and close deals with healthy margins.
• Collaborate with Performance Marketing and Creative teams to tailor pitches.
• Keep CRM records updated with lead stages, notes, follow-ups, and next actions.
• Hit weekly and monthly revenue and client acquisition targets.
• Daily: 60–80 outbound activities; 8–12 meaningful conversations.

Skills

Lead generation

Sales

CRM

LinkedIn outreach

English communication

Hindi communication

Prospecting

Negotiation

Tools

CRM software

LinkedIn

WhatsApp

Email outreach tools

Job description

Role Objectives: We are looking for a highly driven Sales Lead with a good understanding of Digital Marketing services.The primary objective of this role is to generate qualified leads, understand client growth requirements, pitch performance marketing solutions, close deals, and drive monthly revenue. The candidate should be comfortable discussing advertising platforms, marketing performance, client acquisition challenges, and growth opportunities with potential clients.

Work Mode: work from office (monday to saturday)

Location: Ecospace, Newtown, 700160

Years of experience- 1 year to 3 years

Key Responsibility:

• Generate leads through LinkedIn, cold outreach, email, Instagram, WhatsApp, referrals, databases, and other relevant channels.
• Understand a prospect's current marketing activities, business challenges, advertising goals, and growth requirements.
• Pitch the company's Performance Marketing, Meta Ads, Google Ads, Social Media Marketing, UGC Content, and other digital marketing services.
• Conduct discovery calls and qualify prospects based on their business potential, advertising requirements, decision-making authority, and budget.
• Build, manage, and consistently grow a healthy sales pipeline.
• Conduct sales meetings, presentations, and follow-ups to move prospects towards closure.
• Handle objections, negotiate commercials, and close deals while maintaining healthy margins.
• Work closely with the Performance Marketing and Creative teams to understand service capabilities and create relevant pitches for prospects.
• Maintain accurate CRM records, including lead stages, meeting notes, follow-ups, deal value, and next actions.
• Achieve assigned weekly and monthly revenue and client acquisition targets.
• Daily Execution Expectation:Conduct 60–80 outbound outreach activities across LinkedIn, email, WhatsApp, and other approved channels.
• Generate 8–12 meaningful and qualified conversations per day.
• Consistently prospect for new businesses and maintain a strong pipeline.
• Follow up regularly with warm, interested, and active prospects.
• Conduct and support sales/discovery calls with qualified leads.
• Ensure all CRM activities are updated before the end of each working day.
• Work towards daily, weekly, and monthly revenue targets.
• Required Skills & Qualifications:1–2 years of experience in Sales, Business Development, Client Acquisition, or Lead Generation.
• Prior experience selling Performance Marketing or Digital Marketing services is mandatory.
• Good communication in English and Hindi both
• Moderate understanding of: Meta Ads, Google Ads, Performance Marketing, UGC & Creative Marketing
• Ability to understand basic performance metrics such as ROAS, CPA, CAC, CTR, Conversion Rate, Ad Spend, and Revenue.
• Strong knowledge of LinkedIn outreach, lead research, prospect targeting, and cold outreach.
• Excellent verbal and written communication skills.
• Strong sales pitching, objection handling, negotiation, and closing abilities.
• Experience with CRM tools and sales pipeline management.

Preferred Experience:Experience working with a Digital Marketing Agency, Performance Marketing Agency, Advertising Agency, or Service-Based Business.

• Prior experience selling services to D2C brands will be highly preferred.

Behavioural Competencies:Strong ownership and accountability towards sales targets and revenue goals.

• Highly proactive with a strong hunter mindset for new business acquisition.
• Ability to work independently while collaborating effectively with the Performance Marketing and Creative teams.