Marketing Executive

Vilas Transcore Limited; Vadodara; On-site; INR 350,000 - 550,000; Full time

Job summary

Vilas Transcore Limited in India seeks a Marketing Executive to drive strategic market development, identify transformer-industry opportunities, and generate qualified leads through exhibitions, digital channels, referrals, and direct outreach. You will coordinate with sales to convert MQLs into SQLs and prepare technical marketing collateral.

The role emphasizes field visits, product datasheets, and documentation of campaigns, with a focus on transformer material specifications and customer

Qualifications

• Bachelor’s degree in Engineering (Electrical/Mechanical/Metallurgy) with marketing exposure is preferred
• MBA in Marketing or equivalent qualification preferred
• 3–6 years of experience in manufacturing engineering industrial/B2B marketing or transformer industry

Responsibilities

• Drive strategic market development for the transformer industry.
• Generate and qualify leads through exhibitions, digital channels, referrals, and direct outreach.
• Create and maintain technical brochures, data sheets, and marketing collateral.
• Coordinate with sales to convert marketing-qualified leads into sales-qualified leads.
• Plan multi-channel campaigns (email, LinkedIn, SEO, webinars) and monitor performance metrics.
• Engage customers, schedule meetings, and coordinate exhibitions and field visits.

Skills

Market research

Lead generation

CRM

Digital marketing

B2B marketing

Strategic planning

Education

Bachelor’s degree in Engineering (Electrical / Mechanical / Metallurgy)

MBA in Marketing

Tools

CRM (Salesforce)

MS Office

Job description

Job Summary : The Marketing Executive will be responsible for driving strategic market development, lead generation, technical marketing, and customer engagement to support business growth in the transformer industry. The role involves identifying new market opportunities, conducting market research, developing region-specific marketing strategies, and generating qualified leads through multiple channels.

Qualifications:

• Bachelor’s degree in Engineering (Electrical / Mechanical / Metallurgy)
• MBA in Marketing or equivalent qualification preferred
• 3–6 years of experience in any manufacturing engineering industrial/B2B marketing, in any manufacturing engineering industry or Transformer s industry, transformers components industry

Key Responsibilities:

1. Strategic Market Development

• Identify and evaluate new business opportunities within the transformer industry
• Conduct in-depth market research to assess industry trends, competitor strategies, and market forecasts.
• Develop region-wise and segment-wise marketing strategies in coordination with senior management.
• Generate and qualify leads through exhibitions, digital channels, referrals, and direct outreach.
• Maintain accurate lead data in CRM software, including contact history, status updates, and next steps.
• Collaborate with the sales team to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs).

3. Technical Marketing & Documentation

• Create and maintain technical brochures, product datasheets, application notes, and marketing collateral.
• Support the preparation of proposals, respond to technical queries, and assist in client presentations.
• Effectively communicate product value propositions with an emphasis on Transformers material specifications.

4.Field visit at customer place : Visiting the customers site and getting inquiries. Building acustomer base

• Plan and execute multi-channel marketing campaigns (email, LinkedIn, SEO, webinars, etc.).
• Monitor campaign performance metrics (open rates, CTRs, conversion rates) and optimize based on data insights.
• Coordinate offline marketing efforts such as trade shows, customer meetings, and industry exhibitions.

6. Customer Interaction & Event Coordination

• Engage with customers to address inquiries, schedule meetings, and facilitate technical discussions.
• Lead marketing efforts for exhibitions, conferences and factory visits.
• Gather customer feedback and incorporate insights to refine marketing materials and customer engagement strategies.