Marketing Executive

Amardeep Metal Works; Sachin; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Insurance

Mobile phone reimbursement

Job summary

Amardeep Metal Works seeks a versatile Marketing Lead to drive brand visibility across offline and digital channels. You will craft high-quality graphics, plan video content, and manage campaigns with strong coordination with agencies and vendors.

The role requires 5-7 years in Marketing, MBA preferred, and hands-on expertise in social media, AI-based content tools, and branding execution. Local Surat candidates preferred with cost-conscious campaign planning.

Qualifications

• Expert-level graphic design and strong creative thinking.
• Video shooting and professional editing capability.
• Ability to use AI-based creative and video tools.
• Strong understanding of social media and Meta advertising.
• Understanding offline branding, printing, fabrication and installation processes.
• Vendor coordination and negotiation skills.
• Cost-conscious planning and budget discipline.

Responsibilities

• Create high-quality marketing creatives for digital and offline brand needs.
• Develop artwork for social media, campaigns, banners, and promotional materials.
• Plan and execute offline branding assets and site branding.
• Coordinate with agencies, printers, vendors, and service providers.
• Support market campaigns with practical activity plans and timelines.
• Manage brand social media pages and content calendars across platforms.

Skills

Graphic design

Video shooting

Video editing

AI tools

Social media

Offline branding

Vendor coordination

Budget discipline

Cross-functional teamwork

Communication

Education

MBA

Graduate in Commerce or Business Administration

Tools

Adobe Photoshop

Illustrator

CorelDRAW

Premiere Pro

After Effects

CapCut

Canva

Meta Business Suite

Ads Manager

Job description

Job Purpose:

To drive the companys brand visibility and marketing execution across offline, digital and social media channels through strong creative capability, proactive execution, agency coordination, campaign planning and cost-effective market activation.

Role & responsibilities

1. Graphic Design & Creative Development

• Create high-quality, professional marketing creative at an expert level for digital and offline brand requirements.
• Develop artwork for social media, Meta campaigns, brochures, banners, hoardings, standees, posters, presentations, promotional material and other brand communication.
• Maintain consistency of brand identity, visual standards, messaging and approved brand guidelines.
• Bring fresh and innovative creative ideas for campaigns, product communication and market activation

2. Video Production & AI-Based Content

• Plan and execute video shoots at sites, customer locations, events and market activities.
• Handle video editing, video mixing, transitions, sound, graphics and final output independently.
• Create engaging short-form content such as Reels, promotional videos, product videos, testimonials and activity highlights.
• Explore and implement AI-based video creation, editing and creative-content tools to improve speed, quality and innovation

3. Offline Branding & Site Execution

• Plan and execute offline branding activities including hoardings, auto hoods, pole boards, wall paintings, site branding, vehicle branding, banners and other visibility assets.
• Coordinate complete site execution from artwork approval and vendor confirmation to production, installation and final quality check.
• Ensure branding activities are executed on time and as per approved specifications

4. Agency & Vendor Coordination

• Coordinate with branding agencies, printers, fabricators, media vendors, digital agencies and other service/material providers.
• Obtain and compare market rates to ensure competitive pricing and value for money.
• Negotiate where required and maintain professional vendor relationships.
• Track commitments, delivery timelines, quality and pending work to ensure timely closure.

5. Marketing Campaigns & Strategy

• Support development and execution of market campaigns, brand activation plans and promotional strategies.
• Convert marketing objectives into practical activity plans with clear timelines and execution ownership.
• Monitor campaign execution and suggest improvements based on market response and business requirements.

6. Social Media & Digital Marketing

• Manage company/group brand social media pages and ensure regular posting as per the approved content calendar.
• Plan, create and coordinate content for platforms such as Instagram, Facebook, LinkedIn, YouTube and other relevant channels.
• Handle Meta Ads campaigns, including campaign setup, audience targeting, creative coordination, monitoring and basic performance tracking.
• Explore suitable paid promotion opportunities and recommend relevant platforms/activities for brand visibility and lead generation.

7. Brand Activity Calendar

• Prepare and maintain a monthly/quarterly brand activity calendar covering digital, offline, events, campaigns, content and market activation.
• Ensure all planned activities are initiated, followed up and completed within the committed timeline. Keep the concerned group team informed about upcoming activities, requirements and execution status. 8. Event Management & Promotional Material

8. Event Management & Promotional Material

• Plan and coordinate marketing events, contractor meets, applicator meets, customer activities and other brand events.
• Arrange approved promotional materials, gifts, branding assets and event requirements.
• Coordinate with internal teams and vendors to ensure smooth event execution from preparation through closure.

8. Internal Coordination

• Maintain close coordination with the group marketing, sales, business and other relevant teams.
• Collect requirements, take approvals, communicate execution status and close activities systematically.
• Support sales teams with timely marketing and branding requirements.

9. Cost Optimization & Budget Discipline

• Ensure all activities remain within approved budgets and target-based cost parameters.
• Explore the best available market rates for offline and online branding materials and services.
• Compare quotations and identify cost-effective options without compromising required quality.
• Maintain proper documentation of quotations, approvals, orders and execution wherever required

Required Skills and Competencies:

• Expert-level graphic design and strong creative thinking.
• Practical video shooting and professional video editing/mixing capability.
• Ability to use AI-based creative and video-generation tools.
• Strong understanding of social media platforms and Meta advertising.
• Good understanding of offline branding, printing, fabrication and installation processes.
• Strong vendor/agency coordination and negotiation skills.
• Good planning, follow-up, execution and time-management skills.
• Proactive approach with ownership for timely completion of activities.
• Strong communication and coordination skills.
• Commercial awareness with focus on cost optimization and budget discipline.
• Ability to work independently as well as closely with a cross-functional team

Preferred Tool/Knowledge:

• Adobe Photoshop / Illustrator / CorelDRAW or equivalent design tools
• Premiere Pro / After Effects / CapCut or equivalent video tools
• Canva and AI-based creative/video platforms
• Meta Business Suite / Ads Manager
• Basic analytics and reporting tools

Preferred Candidate Details:

Experience: 5-7 years of experience in Marketing or similar role

Preferred Candidate Location: Local candidates within 30 kms - Surat from job location is preferred

Benefits: Insurance, Mobile phone reimbursement

Educational Qualification: MBA preferred, Graduate in any discipline; Commerce or Business Administration