Marketing Executive

Weekday 1; Bengaluru; On-site; INR 500,000 - 1,000,000; Full time

Job summary

Weekday 1 is seeking a creative and results-driven Marketing Executive to plan and execute initiatives that boost brand visibility and drive growth. You will blend creative thinking with market understanding and data-driven decisions across digital and offline channels.

The role requires 1+ years in marketing, strong communication, and proficiency with CRM tools and analytics. Join a dynamic team in Bengaluru to shape campaigns and measure impact.

Qualifications

• 1+ years of marketing experience.
• Bachelor's degree in Marketing, Business Administration, Communications, or related.
• Knowledge of marketing principles, campaign planning, market research, and customer engagement.
• Experience with CRM and analytics tools.
• Proficient in MS Office.

Responsibilities

• Plan and execute marketing campaigns across relevant digital and offline channels.
• Develop creative ideas to strengthen brand awareness and customer engagement.
• Support the planning and execution of marketing campaigns, events, activations, and promotional activities.
• Conduct market research to identify customer trends, competitor activity, and opportunities.
• Analyse campaign data and customer insights to support marketing decisions.
• Coordinate with internal teams, agencies, vendors, and stakeholders for timely campaigns.
• Support content and promotional activities across social media, websites, email, and other channels.
• Monitor social media performance and web analytics.
• Maintain campaign trackers and CRM records.

Skills

Marketing

Digital marketing

Brand marketing

Campaign management

CRM software

Analytics tools

MS Office

Education

Bachelor's degree in Marketing

Tools

CRM software

Web analytics tools

PowerPoint

Job description

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟬𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟱-𝟭𝟬 𝗟𝗣𝗔)

Experience: 1+ yrs

Location: Bengaluru

Job Type: Full-time

We are looking for a creative and results-orientedMarketing Executiveto support the planning and execution of marketing initiatives that strengthen brand visibility, engage target audiences, and contribute to business growth.

The ideal candidate will combinecreative thinking, market understanding, campaign execution, data analysis, and strong communication skillsto develop effective marketing initiatives across digital and offline channels.

Requirements

Key Responsibilities

• Plan and execute marketing campaigns across relevant digital and offline channels.
• Develop creative ideas and promotional initiatives to strengthen brand awareness and customer engagement.
• Support the planning and execution ofmarketing campaigns, events, activations, and promotional activities.
• Conduct market research to identify customer trends, competitor activity, and emerging opportunities.
• Analyse market data, campaign performance, and customer insights to support marketing decisions.
• Assist in developing marketing strategies aligned with business and brand objectives.
• Coordinate with internal teams, agencies, vendors, and other stakeholders for timely campaign execution.
• Support content and promotional activities acrosssocial media, websites, email, and other marketing channels.
• Monitor social media performance, web analytics, and other digital marketing metrics.
• Maintain and update marketing information, campaign trackers, CRM records, and reports.
• Support lead-generation and customer-engagement initiatives.
• Assist in preparing presentations, campaign reports, marketing materials, and performance updates.
• Track campaign timelines, deliverables, budgets, and execution requirements.
• Identify opportunities to improve marketing processes, campaigns, and customer engagement.
• Stay updated onmarketing trends, digital platforms, customer behaviour, and emerging marketing technologies.
• Contribute new ideas and creative approaches to improve brand visibility and business outcomes.

What Makes You a Great Fit

• 1+ years of experiencein marketing, digital marketing, brand marketing, campaign management, or a similar role.
• Bachelor's degree inMarketing, Business Administration, Communications, or a related discipline.
• Good understanding ofmarketing principles, campaign planning, market research, and customer engagement.
• Familiarity with market research techniques, data analysis, and basic statistical concepts.
• Experience working withCRM and marketing software.
• Familiarity with social media platforms andweb/digital analytics tools.
• Strong creative thinking with the ability to develop practical and engaging marketing ideas.
• Good commercial awareness and understanding of customer and market dynamics.
• Excellent written and verbal communication skills.
• Strong interpersonal and stakeholder-management abilities.
• Excellent organisational and time-management skills with the ability to manage multiple priorities.
• Proficiency inMS Office, particularly Excel and PowerPoint.
• Analytical mindset with the ability to interpret campaign and market data.
• Proactive, detail-oriented, and comfortable working in a fast-paced marketing environment.
• Strong interest in building brands, improving customer engagement, and contributing to measurable business growth.