Marketing Executive

Ranco Industries; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ranco Industries in Mumbai seeks a confident and proactive Female Marketing Manager to handle customer contacts, generate new business leads, and maintain regular communication with prospects and existing customers.

The ideal candidate will excel in communication, own follow-ups, and convert enquiries into opportunities, coordinating with sales and technical teams and maintaining CRM records to hit lead-generation targets.

Qualifications

• Excellent confidence in speaking with customers over the phone.
• Good verbal and written communication skills.
• Pleasant and professional personality.
• Ability to speak clearly and confidently with senior-level professionals.
• Strong follow-up skills and persistence.
• Basic knowledge of MS Excel, Email, WhatsApp and Internet research.
• Good organisational and contact-management skills.
• Ability to work independently and achieve targets.
• Positive attitude and willingness to learn.

Responsibilities

• Manage and allocate customer and prospect contacts.
• Generate leads through calls, email, WhatsApp, and online research.
• Introduce company products and services to prospects.
• Speak confidently with purchase, procurement, engineering, maintenance, and project teams.
• Identify customer requirements and generate relevant enquiries.
• Follow up regularly with prospects and existing clients.
• Maintain lead databases and CRM/Excel records.
• Track enquiries, quotations, follow-ups, and lead status.
• Coordinate with sales and technical teams for quotations.
• Research new companies, projects, contractors, EPCs, and prospects.
• Build and maintain professional customer relationships.
• Prepare daily/weekly reports on calls, contacts, leads, and follow-ups.
• Achieve lead-generation and customer-contact targets.

Skills

Customer communication

Lead generation

B2B marketing

Follow-up skills

MS Excel

Phone sales

Tools

MS Excel

Email

WhatsApp

Internet research

Job description

We are looking for a confident and proactive Female Marketing Manager to handle customer contacts, generate new business leads, and maintain regular communication with prospective and existing customers.

The ideal candidate should have excellent communication skills, confidence while speaking with customers, and a strong ability to follow up and convert enquiries into business opportunities.

Key Responsibilities

• Manage and allocate customer and prospect contacts systematically.
• Generate new leads through telephone calls, email, WhatsApp, online research, and other marketing channels.
• Contact prospective customers and introduce the company's products and services.
• Speak confidently with purchase, procurement, engineering, maintenance, and project departments.
• Identify customer requirements and generate relevant business enquiries.
• Follow up regularly with prospective customers and existing clients.
• Maintain and update the lead/contact database and CRM/Excel records.
• Track enquiries, quotations, follow-ups, and lead status.
• Coordinate with the sales and technical teams for quotations and customer requirements.
• Research new companies, projects, contractors, EPC companies, and potential customers.
• Develop and maintain good professional relationships with customers.
• Prepare daily/weekly reports on calls made, contacts reached, leads generated, and follow-ups.
• Achieve assigned lead-generation and customer-contact targets.

Required Skills

• Excellent confidence in speaking with customers over the phone.
• Good verbal and written communication skills.
• Pleasant and professional personality.
• Ability to speak clearly and confidently with senior-level professionals.
• Strong follow-up skills and persistence.
• Basic knowledge of MS Excel, Email, WhatsApp and Internet research.
• Good organisational and contact-management skills.
• Ability to work independently and achieve targets.
• Positive attitude and willingness to learn.

Preferred Candidate

• Female candidate with strong communication and convincing skills.
• Experience in B2B marketing, telemarketing, lead generation, inside sales, or industrial marketing will be an advantage.
• Candidates who are comfortable making a high volume of professional calls are preferred.
• Knowledge of industrial products, engineering companies, EPC contractors, or procurement processes will be an added advantage.

Key Performance Indicators (KPIs)

• Number of new contacts identified.
• Number of calls and meaningful conversations.
• Number of qualified leads generated.
• Number of enquiries received.
• Follow-up completion rate.
• Conversion of leads into enquiries/orders.
• Accuracy and regularity of CRM/Excel updates.