Digital Marketing Specialist

Denmonk; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Denmonk is seeking a creative, performance-driven Digital Marketing Specialist to own the brand’s full digital ecosystem—from performance marketing and social channels to e‑commerce, WhatsApp marketing and AI-powered campaigns.

You will manage campaigns, optimize the Shopify store, and lead content strategy to build the brand, acquire customers, and grow revenue. Experience in fashion branding is a plus.

Qualifications

• Solid understanding of 360° digital marketing across channels.
• Hands-on experience with Meta Ads and performance marketing.
• Advanced Shopify and D2C e‑commerce knowledge.
• Strong social media and content marketing能力.
• Practical use of AI tools like ChatGPT and Claude.
• Experience with WhatsApp marketing and automation tools.
• Preferred marketplace exposure (Amazon, Flipkart, Myntra).
• Background with clothing/fashion brands is advantageous.
• Strong creative and analytical mindset; autonomous planning.

Responsibilities

• Plan, execute, optimize and scale performance marketing campaigns.
• Manage Meta Ads campaigns including retargeting and prospecting.
• Oversee Shopify store optimization and product listings.
• Develop social media strategies for growth and engagement.
• Apply AI tools for research, content, creatives and automation.
• Run WhatsApp marketing campaigns and customer journey flows.
• Drive brand marketing across digital channels and launches.
• Craft creative strategies to boost engagement and conversions.
• Analyze metrics and continuously improve performance.

Skills

360° digital marketing

Meta Ads

Shopify

Social media marketing

AI for marketing

WhatsApp marketing

Brand marketing

Creative strategy

Analytics

E‑commerce

Tools

Shopify

ChatGPT

Claude

AiSensy

Interakt

Job description

Industry: Fashion | Clothing | D2C

We’re looking for a creative, performance-driven Digital Marketing Specialist who can take ownership of the brand’s complete digital ecosystem — from performance marketing and social media to e-commerce, WhatsApp marketing and AI-powered marketing.

What You’ll Be Working On

• Performance Marketing – Planning, executing, optimizing & scaling campaigns
• Meta Ads – Facebook & Instagram Ads, retargeting, prospecting, catalog & conversion campaigns
• Shopify – Advanced Shopify management, store optimization, product listings, collections & conversion funnel
• Social Media Marketing – Content strategy, growth, engagement & brand building
• AI for Marketing – Practical use of ChatGPT, Claude and other AI tools for research, content, creatives, automation & workflows
• WhatsApp Marketing – Campaigns, automation & customer journeys using AiSensy, Interakt and similar tools
• Brand Marketing – End-to-end digital presence, campaigns, launches, offers & customer engagement
• Creative Strategy – Strong understanding of hooks, creatives, trends and content that drives engagement & conversions
• Analytics & Optimization – Understanding key metrics and continuously improving campaign and business performance

What We’re Looking For

• Strong understanding of 360° Digital Marketing
• Hands‑on experience with Meta Ads & Performance Marketing
• Advanced knowledge of Shopify & D2C e-commerce
• Good understanding of Social Media & Content Marketing
• Practical experience using ChatGPT, Claude & other AI tools
• Experience with WhatsApp marketing & automation tools
• Marketplace experience (Amazon, Flipkart, Myntra, etc.) will be highly preferred
• Experience working with a clothing/fashion brand will be an added advantage
• Strong creative + analytical mindset
• Ability to independently plan, execute and optimize digital marketing activities
• Passion for experimenting, testing new ideas and staying ahead of digital trends

Join a growing, ambitious brand where you’ll get the opportunity to work across the complete digital ecosystem and directly contribute to brand growth, customer acquisition and revenue.

If you think beyond just “running ads” and understand how marketing + creativity + technology + business growth come together, we’d love to hear from you.