Marketing Executive

Eye Q; Lucknow; Sur place; INR 300 000 - 600 000; Plein temps

Résumé du poste

Eye-Q Eye Hospitals in Lucknow is seeking a Marketing Executive to promote the hospital and its services. You will develop and implement marketing strategies, coordinate campaigns, and boost brand awareness.

You will manage social media, analyze campaign performance, and collaborate with design and clinical teams. Strong communication, creativity, and independence are key.

Qualifications

• Degree in Marketing, Communications, or related field; healthcare experience preferred.
• Proven ability to develop and implement marketing strategies in healthcare.
• Experience with social media, content creation, and brand management.

Responsabilités

• Develop and execute marketing plans and campaigns to promote Eye-Q Eye Hospitals.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with design team to create promotional materials and social content.
• Organize community outreach events, health fairs, and seminars to promote eye health.

Connaissances

Strong communication

Interpersonal skills

Creative thinking

Organizational skills

Team collaboration

Marketing fundamentals

Analytical skills

Formation

Marketing or related degree

Outils

Facebook

Instagram

LinkedIn

CMS tools

Email marketing

Adobe Creative Suite

MS Office

CRM software

Description du poste

Company Name: Eye-Q Eye Hospitals

Job Title: Marketing Executive

The Marketing Executive will play a crucial role in promoting Eye-Q Eye Hospitals and its services to the target audience. The ideal candidate will be responsible for developing and implementing marketing strategies, coordinating marketing campaigns, and enhancing brand awareness. This position requires strong communication skills and creativity to effectively engage with potential patients and stakeholders.

Key Responsibilities

• Develop and execute marketing plans and campaigns to promote Eye-Q Eye Hospitals.


• Conduct market research to identify trends and opportunities for growth.


• Collaborate with the design team to create promotional materials, including brochures, advertisements, and social media content.


• Organize and participate in community outreach events, health fairs, and seminars to promote eye health and hospital services.


• Monitor and analyze the effectiveness of marketing campaigns using various metrics and tools.


• Manage social media accounts and engage with the online community to build a strong digital presence.


• Foster relationships with referral sources, including ophthalmologists and primary care physicians.


• Prepare regular reports on marketing performance and suggest improvements.

Skills Required

• Strong communication and interpersonal skills.


• Creative thinking and problem-solving abilities.


• Excellent organizational and project management skills.


• Ability to work both independently and as part of a team.


• Proficient in marketing principles and strategies.


• Strong analytical skills to assess campaign performance.

Tools Required

• Familiarity with digital marketing tools and social media platforms (e.g., \"Facebook, Instagram, LinkedIn\").


• Experience with content management systems and email marketing tools.


• Knowledge of graphic design software (e.g., \"Adobe Creative Suite\") is a plus.


• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.


• Ability to use CRM software for managing client relationships and outreach efforts.

Roles and Responsibilities

About the Role

• The Marketing Executive will support the development and execution of marketing strategies aimed at promoting Eye-Q Eye Hospitals.


• This role involves creating and implementing marketing campaigns to enhance brand awareness and patient engagement.


• The Marketing Executive will analyze market trends and competitor activities to identify opportunities and challenges.

About the Team

• You will be part of a collaborative marketing team focused on innovative approaches to healthcare marketing.


• The team consists of professionals with diverse skill sets in digital marketing, content creation, and brand management.


• Collaboration with other departments will be essential to ensure a cohesive strategy in patient outreach and community engagement.

You are Responsible for

• Developing and managing online and offline marketing campaigns to attract new patients.


• Monitoring and analyzing campaign performance metrics to optimize strategies for better reach and engagement.


• Coordinating events and community outreach programs to increase brand visibility and strengthen community relations.

To succeed in this role – you should have the following

• A degree in Marketing, Communications, or a related field, along with relevant experience in a healthcare setting.


• Strong analytical skills and proficiency in digital marketing tools and social media platforms.


• Excellent communication and interpersonal skills to effectively engage with diverse audiences and work collaboratively with team members.