Senior Marketing Executive

Eye Q; Muzaffarnagar; On-site; INR 600,000 - 900,000; Full time

Job summary

Eye-Q Eye Hospitals is seeking a Senior Marketing Executive to lead marketing initiatives and elevate the hospital's visibility. The role focuses on developing multi-channel campaigns, social media management, market research, and collaborating with medical teams to promote services and drive patient acquisition.

The candidate should bring strong digital marketing skills, clear communication, and the ability to work in a fast-paced hospital environment, delivering measurable ROI across campaigns.

Qualifications

• Proven marketing experience in healthcare or related field.
• Strong knowledge of digital marketing tools and techniques.
• Excellent written and verbal communication skills.
• Experience managing social media and content campaigns.
• Analytical mindset with ability to analyze campaigns and ROI.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote Eye-Q Eye Hospitals.
• Conduct market research to identify growth opportunities and competitive insights.
• Manage and optimize social media to attract new patients and engage existing ones.
• Create marketing materials and digital content (brochures, newsletters, campaigns).
• Collaborate with medical teams to promote services and new offerings.
• Measure campaign performance and adjust strategies to improve ROI.
• Organize community outreach and health fairs to build brand awareness.
• Build relationships with local businesses and healthcare providers for referrals.

Skills

Healthcare marketing

Digital marketing

SEO & PPC

Content marketing

Communication

Team collaboration

Creative problem solving

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

SEMrush

Hootsuite/Buffer

Microsoft Office

CRM software

Job description

Company Name: Eye-Q Eye Hospitals

Job Title: Senior Marketing Executive

Job Description:

The Senior Marketing Executive will play a pivotal role in developing and executing marketing strategies to enhance the visibility and reputation of Eye-Q Eye Hospitals. The individual will be responsible for planning and implementing marketing campaigns, managing social media presence, conducting market research, and analyzing consumer behavior to drive patient acquisition and retention. The Senior Marketing Executive will collaborate with cross-functional teams to ensure cohesive brand messaging and will oversee promotional activities for various services offered by the hospital. This role requires a strong understanding of digital marketing, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote Eye-Q Eye Hospitals.
• Conduct market research to understand competitive landscape and identify opportunities for growth.
• Manage and optimize the hospital's social media platforms to boost engagement and attract new patients.
• Create and oversee the production of marketing materials, including brochures, newsletters, and digital content.
• Collaborate with the medical team to promote new services and improve current offerings.
• Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
• Organize and participate in community outreach programs and health fairs to enhance brand awareness.
• Build relationships with local businesses and healthcare providers to establish referral networks.

Skills Required:

• Proven experience in marketing or a related field, preferably in the healthcare industry.
• Strong knowledge of digital marketing tools and techniques, including SEO, PPC, and content marketing.
• Excellent communication, writing, and presentation skills.
• Proficiency in using social media platforms for business promotion.
• Strong analytical skills and experience in market research and data analysis.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative mindset with strong problem-solving abilities.

Tools Required:

• Familiarity with digital marketing tools such as Google Analytics, SEMrush, or similar analytics platforms.
• Experience with social media management tools like Hootsuite, Buffer, or similar.
• Proficient in Microsoft Office suite (Word, Excel, PowerPoint) and graphic design software like Adobe Creative Suite is a plus.
• Knowledge of Customer Relationship Management (CRM) software.
• Experience with email marketing platforms such such as Mailchimp or Constant Contact.

Roles and Responsibilities

About the Role:

As a Senior Marketing Executive at Eye-Q Eye Hospitals, you will lead the development and execution of innovative marketing strategies to enhance brand visibility. You will be responsible for driving patient engagement through various channels and campaigns. Your role will also involve market research and analysis to identify trends and opportunities.

About the Team:

You will be part of a dynamic marketing team dedicated to promoting Eye-Q Eye Hospitals as a leader in eye care solutions. The team comprises creative and analytical professionals focused on collaborative efforts, sharing insights, and driving results. Together, you will work towards building strong relationships with both internal and external stakeholders.

You are Responsible for:

Creating and implementing effective marketing plans and campaigns to achieve business objectives. Monitoring and analyzing marketing performance to optimize strategies and improve ROI. Collaborating with other departments to ensure alignment of marketing initiatives with overall business goals.

To succeed in this role – you should have the following:

Proven experience in marketing, preferably in the healthcare sector or similar industries. Strong analytical skills and proficiency in using marketing tools and software. Excellent communication and interpersonal skills to effectively engage with diverse audiences. Ability to work independently and as part of a team, demonstrating proactive problem-solving abilities. A relevant degree in marketing, business, or a related field is preferred.