Marketing Executive

Eye-Q Vision Pvt Ltd; Lucknow; On-site; INR 350,000 - 600,000; Full time

Job summary

Eye-Q Eye Hospitals in Lucknow is seeking a Marketing Executive to promote Eye-Q Eye Hospitals and its services to the target audience. The role involves developing and implementing marketing strategies, coordinating campaigns, and enhancing brand awareness.

This requires strong communication skills and creativity to engage with potential patients and stakeholders. You will develop and execute marketing plans, conduct market research, collaborate with the design team, and organize community

Qualifications

• Candidates must have strong communication and creative thinking.
• Ability to plan and manage multiple campaigns.
• Excellent organizational and project management skills.
• Strong written and verbal communication with stakeholders.
• Proficient in marketing principles and strategies.
• Analytical mindset to measure campaign performance.

Responsibilities

• Develop and execute marketing plans and campaigns to promote Eye-Q Eye Hospitals.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with design teams to create promotional materials.
• Organize community outreach events, health fairs, and seminars to promote eye health and hospital services.
• Monitor and analyze the effectiveness of marketing campaigns using various metrics and tools.
• Manage social media accounts and engage with the online community to build a strong digital presence.
• Foster relationships with referral sources, including ophthalmologists and primary care physicians.
• Prepare regular reports on marketing performance and suggest improvements.

Skills

Communication

Creativity

Org & PM

Teamwork

Marketing knowledge

Analytics

Tools

Facebook

Instagram

LinkedIn

CMS Tools

Email Marketing

Adobe Creative Suite

MS Office

CRM

Job description

Job Description:

Company Name: Eye-Q Eye Hospitals

Job Title: Marketing Executive

Job Description:

The Marketing Executive will play a crucial role in promoting Eye-Q Eye Hospitals and its services to the target audience. The ideal candidate will be responsible for developing and implementing marketing strategies, coordinating marketing campaigns, and enhancing brand awareness. This position requires strong communication skills and creativity to effectively engage with potential patients and stakeholders.

Key Responsibilities:

• Develop and execute marketing plans and campaigns to promote Eye-Q Eye Hospitals.
• Conduct market research to identify trends and opportunities for growth.
• Collaborate with the design team to create promotional materials, including brochures, advertisements, and social media content.
• Organize and participate in community outreach events, health fairs, and seminars to promote eye health and hospital services.
• Monitor and analyze the effectiveness of marketing campaigns using various metrics and tools.
• Manage social media accounts and engage with the online community to build a strong digital presence.
• Foster relationships with referral sources, including ophthalmologists and primary care physicians.
• Prepare regular reports on marketing performance and suggest improvements.

Skills Required:

• Strong communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Excellent organizational and project management skills.
• Ability to work both independently and as part of a team.
• Proficient in marketing principles and strategies.
• Strong analytical skills to assess campaign performance.

Tools Required:

• Familiarity with digital marketing tools and social media platforms (e.g., Facebook, Instagram, LinkedIn).
• Experience with content management systems and email marketing tools.
• Knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.
• Ability to use CRM software for managing client relationships and outreach efforts.