Marketing Executive

Eye-Q Vision Pvt Ltd; Vadodara; On-site; INR 300,000 - 460,000; Full time

Job summary

Eye-Q Eye Hospitals seeks a dynamic Marketing Executive to drive campaigns, promote services, and boost patient engagement. The role focuses on creating engaging content, managing social media, and coordinating with sales and medical teams for consistent messaging.

The ideal candidate will develop strategies, analyze performance metrics, and support events and outreach activities to grow brand awareness in a fast-paced healthcare environment.

Qualifications

• Experience in digital marketing and social media management.
• Ability to plan and execute marketing campaigns across channels.
• Strong analytical skills to measure campaign performance.

Responsibilities

• Develop and implement marketing campaigns to promote Eye-Q Eye Hospitals services.
• Conduct market research to identify trends and opportunities in the healthcare sector.
• Manage social media platforms by creating engaging content and interacting with our community.
• Collaborate with the sales and medical teams to ensure cohesive communication of our services.
• Analyze campaign performance metrics and prepare reports for management.
• Assist in organizing promotional events and health awareness programs.
• Maintain relationships with external vendors and marketing agencies.

Skills

Strong communication

Interpersonal skills

Digital marketing

Social media management

Analytical skills

Creativity

Team collaboration

Project management

Tools

Microsoft Office Suite

Social Media Tools (Hootsuite/Buffer)

Adobe Creative Suite

CRM software (Salesforce/HubSpot)

Google Analytics

Job description

Company Name: Eye-Q Eye Hospitals Job Title: Marketing Executive

Job Description

Eye-Q Eye Hospitals is seeking a dynamic and results-driven Marketing Executive to join our team. The ideal candidate will be responsible for executing marketing strategies to promote our services, enhance brand awareness, and drive patient engagement. This role involves collaborating with various departments to ensure consistent messaging and effective outreach techniques. The Marketing Executive will manage social media accounts, create and distribute compelling content, and assist in organizing promotional events.

Key Responsibilities

• Develop and implement marketing campaigns to promote Eye-Q Eye Hospitals services.
• Conduct market research to identify trends and opportunities in the healthcare sector.
• Manage social media platforms by creating engaging content and interacting with our community.
• Collaborate with the sales and medical teams to ensure cohesive communication of our services.
• Analyze campaign performance metrics and prepare reports for management.
• Assist in organizing promotional events and health awareness programs.
• Maintain relationships with external vendors and marketing agencies.

Skills Required

• Strong communication and interpersonal skills.
• Proficiency in digital marketing and social media management.
• Excellent analytical skills with a keen eye for detail.
• Creativity and ability to think strategically.
• Team player with the ability to collaborate across various departments.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Tools Required

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social Media Management Tools (Hootsuite, Buffer, etc.)
• Graphic Design Software (Adobe Creative Suite, Canva, etc.)
• CRM Software (Salesforce, HubSpot, etc.)
• Analytics Tools (Google Analytics, social media insights, etc.)