Marketing Executive – Digital & Brand

Asian Heart Institute and Research Center; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

Asian Heart Institute and Research Center is seeking a dynamic Marketing Executive based in Mumbai, Maharashtra. This role involves handling strategic marketing activities to enhance brand awareness and communication in the healthcare sector.

The ideal candidate should have an MBA in Marketing or a related field, along with 2 to 3 years of marketing experience. Proficiency in digital tools such as Chat GPT and Canva is essential, with a focus on creating engaging content across multiple platforms.

Qualifications

• 2 to 3 years of proven experience in marketing, preferably in the healthcare domain.
• Experience in content development for online and offline channels.
• Familiarity with marketing software and tools.

Responsibilities

• Develop and implement strategic marketing plans and campaigns.
• Create compelling content for various marketing channels.
• Monitor and analyze marketing performance metrics.

Skills

Marketing strategy development

Content creation

Digital marketing

SEO/SEM

Analytical skills

Education

MBA in Marketing or related field

Tools

Chat GPT

Canva

MS Office

Job description

We are seeking a dynamic and proactive Marketing Executive to join our team. The ideal candidate will be responsible for handling marketing and communication activities, as well as content development, for online and offline brand building and brand communication.

Responsibilities

• Develop and implement strategic marketing plans and campaigns that drive brand awareness, customer engagement, and lead generation within the healthcare sector.
• Create compelling content for various channels including website, social media, blogs, and marketing collaterals such as patient information brochures, corporate brochures, and therapy-specific leaflets.
• Demonstrate a creative bent, strong command of English, and a practical approach.
• Liaise with digital marketing agencies to prepare monthly content/calendar for digital marketing campaigns, SEO/SEM, email marketing, and social media advertising.
• Coordinate with consultants, internal teams, external agencies, and stakeholders to ensure effective execution of marketing initiatives.
• Monitor and analyze marketing performance metrics and optimize strategies accordingly.
• Stay up-to-date with industry trends and developments to ensure the company's competitive edge.

Requirements

• Strong preference for an MBA (in Marketing or a related field).
• 2 to 3 years of proven experience in marketing, preferably in the healthcare domain.
• Proficiency in the use of Chat GPT, Canva, and MS Office; experience with marketing software and tools is a plus.
• Either experience in the healthcare domain or a background in science, pharmacy, medical, or allied health to grasp medical content.