Marketing Executive

Eye Q; Yamunanagar; On-site; INR 300,000 - 600,000; Full time

Job summary

Eye-Q Eye Hospitals is seeking a Marketing Executive to drive brand awareness and attract patients. You will develop and implement marketing strategies, conduct market research, and create engaging content across channels.

You will collaborate with multiple teams to produce promotional materials, manage digital campaigns, and organize outreach events to promote eye health in the community.

Qualifications

• Degree in marketing, business or related field.
• Experience in marketing, preferably healthcare.
• Strong communication and interpersonal abilities.

Responsibilities

• Create and execute marketing plans to increase patient footfall.
• Conduct market research and analyze consumer trends.
• Develop content for social media, website and newsletters.
• Monitor campaigns and adjust based on data insights.
• Collaborate with design and healthcare teams on collateral.
• Organize events, health camps and outreach programs.

Skills

Marketing strategy

Digital marketing

Content creation

Social media

Analytics tools

Communication skills

Team collaboration

Education

Bachelor's in Marketing

Tools

Google Analytics

Adobe Creative Suite

Canva

Job description

Company Name: Eye-Q Eye Hospitals

Job Title: Marketing Executive

As a Marketing Executive at Eye-Q Eye Hospitals, you will play a key role in promoting our services and enhancing our brand visibility. You will be responsible for developing and implementing marketing strategies to attract new patients and retain existing ones. Your duties will include conducting market research, analyzing consumer behavior, and identifying trends to optimize marketing efforts. You will collaborate with various teams to create promotional materials, manage social media accounts, organize events, and establish partnerships with local organizations and healthcare providers.

Key Responsibilities

• Develop and execute comprehensive marketing plans to increase patient footfall.
• Conduct market research to identify opportunities for growth and areas for improvement.
• Create engaging content for various platforms, including social media, website, and newsletters.
• Monitor and analyze campaign performance and make data-driven adjustments.
• Collaborate with the design team to produce high-quality marketing collateral.
• Organize health camps, seminars, and other outreach activities to promote eye health.
• Maintain relationships with referral sources and community partners.
• Participate in the development of budgets and forecasts for marketing initiatives.

Skills and Tools Required

• Strong understanding of marketing principles and digital marketing strategies.
• Excellent communication and interpersonal skills.
• Proficiency in social media marketing and content creation.
• Familiarity with analytics tools to measure campaign performance (e.g., Google Analytics, social media insights).
• Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
• Ability to work collaboratively in a team-oriented environment.
• Strong organizational skills and attention to detail.
• Knowledge of the healthcare industry, particularly ophthalmology, is preferred.

Join Eye-Q Eye Hospitals as a Marketing Executive and contribute to our mission of providing the best eye care services while promoting eye health awareness in the community.

Roles and Responsibilities

About the Role:

As a Marketing Executive at Eye-Q Eye Hospitals, you will play a pivotal role in driving the hospital's marketing initiatives. You will be responsible for developing and implementing marketing strategies to enhance brand awareness and attract new patients. Your creativity and analytical skills will be essential in tailoring campaigns that resonate with our target audience.

About the Team

You will join a dynamic and collaborative marketing team that is passionate about promoting eye healthcare. The team consists of professionals with diverse backgrounds in marketing, communications, and healthcare. You will have the opportunity to learn from experienced colleagues and contribute to a supportive and innovative work environment.

You are Responsible for

• Creating and executing marketing campaigns across various channels, including digital and print media.
• Analyzing market trends and patient feedback to refine marketing strategies.
• Collaborating with cross-functional teams to ensure cohesive messaging and branding.
• Managing social media accounts and engaging with the online community to enhance brand presence.
• Tracking and reporting on campaign performance metrics to gauge effectiveness and inform future strategies.

To succeed in this role – you should have the following

• A degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably within the healthcare sector.
• Strong communication and interpersonal skills to engage effectively with various stakeholders.
• Familiarity with digital marketing tools and analytics platforms.
• A creative mindset with the ability to think strategically to drive brand initiatives.