Marketing Executive

Eye Q; Hisar; On-site; INR 350,000 - 520,000; Full time

Job summary

Eye-Q Eye Hospitals in Hisar is seeking a Marketing Executive to develop and execute campaigns that boost brand visibility and patient engagement. You will collaborate with cross-functional teams to ensure consistent messaging and promote ophthalmology services.

You will analyze market trends, support sales alignment, and manage external partners while delivering data-driven insights to optimize performance and growth in healthcare marketing.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills to work with teams and external partners.
• Proven ability to analyze data and extract actionable insights for campaign improvement.

Responsibilities

• Creating and implementing marketing campaigns across social media, email, and print.
• Conducting market research to identify trends and opportunities for growth.
• Collaborating with the sales team to align marketing strategies with business objectives.
• Monitoring and analyzing campaign performance metrics to optimize efforts and report results.
• Managing relationships with external vendors and agencies to enhance marketing efforts.

Skills

Digital marketing strategies

Campaign management

Data analysis

Communication skills

teamwork and collaboration

Education

Marketing/Business degree

Tools

Social media platforms

Job description

Roles and Responsibilities

About the Role:

As a Marketing Executive at Eye-Q Eye Hospitals, you will play a crucial role in developing and executing marketing strategies that enhance the hospital's brand visibility and patient engagement. You will collaborate with various teams to ensure consistent messaging and promotion of services. Your insights into market trends will help shape initiatives aimed at attracting new patients and retaining existing ones.

About the Team:

You will be part of a dynamic marketing team committed to promoting Eye-Q Eye Hospitals' services and values. The team consists of creative marketers, digital strategists, and content specialists who work collaboratively to design innovative campaigns. A supportive and collaborative atmosphere fosters professional growth and knowledge sharing among team members.

You are Responsible for:

• Creating and implementing marketing campaigns across various channels, including social media, email, and print.
• Conducting market research to identify trends and opportunities for growth.
• Collaborating with the sales team to align marketing strategies with business objectives.
• Monitoring and analyzing campaign performance metrics to optimize efforts and report on results.
• Managing relationships with external vendors and agencies to enhance marketing efforts.

To succeed in this role – you should have the following:

• A degree in Marketing, Business Administration, or a related field.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills to work effectively within a team and with external partners.
• Proven ability to analyze data and extract actionable insights for campaign improvement.
• A creative mindset with a passion for promoting healthcare services and a commitment to patient care.