Executive-Field Marketing

Eye-Q Vision Pvt Ltd; Bharuch District; On-site; INR 350,000 - 600,000; Full time

Job summary

Eye-Q Eye Hospitals is seeking a Marketing Executive to develop and execute marketing strategies that boost brand visibility and promote hospital services. The role involves market research, competitive analysis, and targeting audiences across channels.

You will create promotional materials and campaigns that resonate with patients and stakeholders, and collaborate with the healthcare team to align offerings.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Experience in digital marketing and social media management.
• Proficiency in content creation and graphic design tools.
• Ability to conduct market research and analyze data.
• Knowledge of SEO, SEM, and online advertising.
• Familiarity with CRM systems and email marketing platforms.

Responsibilities

• Develop and implement marketing strategies to promote hospital services.
• Conduct market research to identify trends and target demographics.
• Create engaging content for social media, websites, brochures, and other marketing materials.
• Collaborate with healthcare professionals to align marketing efforts with service offerings.
• Organize events, health camps, and community outreach programs.
• Monitor and analyze campaigns and adjust strategies accordingly.
• Build relationships with media and stakeholders to enhance public relations efforts.
• Prepare reports on marketing performance and provide insights for improvement.

Skills

Communication

Digital marketing

Content creation

Market research

SEO/SEM

CRM & Email marketing

Organizational skills

Creativity

Healthcare marketing understanding

Education

Bachelor's degree in Marketing/Business

Tools

Content creation tools

Graphic design tools

CRM systems

Analytics tools

Social media management tools

Job description

Company Name: Eye-Q Eye Hospitals

Job Title: Marketing Executive

Job Description:

The Marketing Executive at Eye-Q Eye Hospitals will be responsible for developing and executing marketing strategies that enhance brand visibility and promote the hospital's services. The role involves conducting market research to identify trends, assessing the competitive landscape, and targeting specific audiences through various channels. The Marketing Executive will collaborate with the healthcare team to create promotional materials and campaigns that resonate with patients and stakeholders. Responsibilities also include managing social media accounts, organizing events, and measuring the effectiveness of marketing initiatives through analytics and reporting.

Key Responsibilities:

• Develop and implement marketing strategies to promote hospital services.
• Conduct market research to identify trends and target demographics.
• Create engaging content for social media, websites, brochures, and other marketing materials.
• Collaborate with healthcare professionals to align marketing efforts with service offerings.
• Organize events, health camps, and community outreach programs to enhance brand awareness.
• Monitor and analyze the effectiveness of marketing campaigns and adjust strategies accordingly.
• Build relationships with media and industry stakeholders to enhance public relations efforts.
• Prepare reports on marketing performance and provide insights for improvement.

Skills and Tools Required:

• Strong communication and interpersonal skills.
• Proficiency in digital marketing and social media management.
• Experience with content creation and graphic design tools.
• Ability to conduct market research and analyze data.
• Knowledge of SEO, SEM, and online advertising.
• Familiarity with CRM systems and email marketing platforms.
• Strong organizational skills and ability to manage multiple projects.
• Creativity and an understanding of the healthcare industry.
• Bachelor's degree in Marketing, Business Administration, or a related field is preferred.

The ideal candidate will be proactive, innovative, and passionate about marketing within the healthcare space.