Marketing Executive

Benchmark Developers; Bidhannagar; On-site; INR 446,000 - 558,000; Full time

Job summary

Benchmark Developers Pvt. Ltd. in Kolkata seeks an experienced Senior Marketing Executive for Benchmark Aspire.

You will drive lead generation, manage digital and offline campaigns, and coordinate with agencies to optimize performance and branding across all touchpoints. The ideal candidate has 5–7 years in premium residential real estate marketing, strong English/Hindi/Bengali communication, and hands-on PPC/SEO/digital analytics expertise.

Qualifications

• Graduate in Marketing, Business Administration, Mass Communication or related discipline; MBA/PG qualification in Marketing preferred.
• 5 to 7 years of relevant marketing experience, preferably in residential real estate.
• Age 27 to 35 years.
• Experience in premium residential real estate marketing will be strongly preferred.
• Strong practical understanding of Google Ads/PPC, Meta Ads, social media, property portals and lead-generation campaigns.
• Understanding of SEO, landing pages, websites/WordPress, email marketing and digital analytics.

Responsibilities

• Plan and execute marketing and lead-generation campaigns for Benchmark Aspire.
• Manage Google Ads, Meta Ads, property portals, social media, email and WhatsApp marketing.
• Coordinate with digital/creative agencies and monitor campaign execution, budgets and deliverables.
• Monitor and optimise CPL, lead quality, campaign performance, ROI and other marketing KPIs.
• Coordinate landing pages, website updates, SEO, content, social-media posts and digital creatives.
• Plan offline marketing including events, exhibitions, outdoor advertising, site activations and promotional campaigns.
• Coordinate with designers, photographers, videographers, printers, media partners and other marketing vendors.
• Develop and coordinate brochures, presentations, flyers, advertisements, project videos and other marketing collateral.
• Maintain consistency of project branding and communication across all platforms.
• Coordinate with Sales and CRM teams to track lead quality, site visits, customer feedback and campaign effectiveness.
• Knowledge of Farvision and or similar ERP software is mandatory.
• Conduct competitor and market analysis covering campaigns, pricing, offers and promotional activities.
• Support channel-partner/broker engagement programmes and project promotional events.
• Prepare campaign-wise MIS and marketing performance reports for Management.
• Maintain proper records of quotations, work orders, invoices, campaign reports and agency/vendor deliverables.

Skills

Google Ads

Meta Ads

Social media

PPC

SEO

WordPress

Email marketing

Digital analytics

Lead generation

Campaign management

Education

MBA in Marketing

Bachelor in Marketing

Tools

FarVision ERP

Job description

Job Summary

Benchmark Developers is looking for an experienced and result-oriented Senior Marketing Executive for its premium residential project, Benchmark Aspire. The candidate will be responsible for lead generation, digital and offline marketing, brand promotion, campaign management, agency coordination and marketing performance analysis, with the objective of generating quality prospects and site visits for the Sales Team.

Key Responsibilities

• Plan and execute marketing and lead-generation campaigns for Benchmark Aspire.
• Manage Google Ads, Meta Ads, property portals, social media, email and WhatsApp marketing.
• Coordinate with digital/creative agencies and monitor campaign execution, budgets and deliverables.
• Monitor and optimise CPL, lead quality, campaign performance, ROI and other marketing KPIs.
• Coordinate landing pages, website updates, SEO, content, social-media posts and digital creatives.
• Plan offline marketing including events, exhibitions, outdoor advertising, site activations and promotional campaigns.
• Coordinate with designers, photographers, videographers, printers, media partners and other marketing vendors.
• Develop and coordinate brochures, presentations, flyers, advertisements, project videos and other marketing collateral.
• Maintain consistency of project branding and communication across all platforms.
• Coordinate closely with Sales and CRM teams to track lead quality, site visits, customer feedback and campaign effectiveness.
• Knowledge of Farvision and or similar ERP software is mandatory.
• Conduct competitor and market analysis covering campaigns, pricing, offers and promotional activities.
• Support channel-partner/broker engagement programmes and project promotional events.
• Prepare campaign-wise MIS and marketing performance reports for Management.
• Maintain proper records of quotations, work orders, invoices, campaign reports and agency/vendor deliverables.

Candidate Profile

• Graduate in Marketing, Business Administration, Mass Communication or related discipline; MBA/PG qualification in Marketing preferred.
• 5 to 7 years of relevant marketing experience, preferably in residential real estate.
• Age 27 to 35 years
• Salary - Rs 40,000 to Rs 50,000 per month
• Experience in premium residential real estate marketing will be strongly preferred.
• Strong practical understanding of Google Ads/PPC, Meta Ads, social media, property portals and lead-generation campaigns.
• Understanding of SEO, landing pages, websites/WordPress, email marketing and digital analytics.
• Experience managing digital, creative, media and event agencies/vendors.
• Ability to analyse campaign data and take corrective action to improve marketing performance.
• Strong English communication, presentation and content-coordination skills.
• Fluency in English, Hindi and Bengali.
• Organised, creative, analytical and capable of handling multiple campaigns and deadlines independently.
• Candidate must know how to ride a two-wheeler and should be comfortable travelling locally for project, event, vendor and market-related work.
• Candidate should reside within approximately 45 minutes to 1 hour travelling distance from Salt Lake Sector V.