Marketing Executive

Bajaj Capital; Bengaluru; On-site; INR 300,000 - 480,000; Full time

Job summary

Bajaj Capital is seeking a Marketing Executive to conduct field market surveys, identify high quality leads and support the venue's sales pipeline. You will collaborate with Tele and Sales teams to refine strategies, collect data and ensure lead generation from multiple sources.

You will build rapport with potential customers, participate in trend analysis and stay updated on market activities to improve lead generation efficiency and revenue growth.

Qualifications

• Bachelor's degree in any discipline.
• Prior experience in market research or lead generation is an advantage.
• Proficiency in local language(s) and willingness to travel extensively.
• Strong communication and interpersonal skills.
• Problem solving and adaptability in diverse market conditions.
• Self-motivated with a result-oriented approach.

Responsibilities

• Conduct field market surveys to identify potential customers and understand market trends; visit assigned geographic locations, engage with potential customers and collect relevant data for lead generation; ensure lead generation from multiple sources to ensure deeper market penetration.
• Maintain accurate and up to date records of customer information and survey results; input collected data into CRM systems and ensure its accuracy for further processing by the tele team.
• Work closely with the tele and sales teams to develop and refine survey strategies and lead generation campaigns; coordinate with the tele team to pass on qualified leads and provide insights for effective follow ups.
• Build rapport with potential customers to create trust and interest in the organizations offerings; act as the initial touchpoint to introduce customers to the organization.
• Stay updated on industry trends, competitor activities and survey activities; contribute to enhancing lead generation efficiency; undergo training sessions to improve lead generation effectiveness.

Skills

Excellent communication

Interpersonal skills

Willingness to travel

Problem solving

Adaptability

Self-motivated

Result-oriented

Education

Bachelor's degree in any discipline

Job description

Job Information

Position title: Marketing Executive

Department: FPC - Sales

Grade/Level:

Location:

Number of units in business: B4

Reporting Manager:

Total headcount (Direct):

Direct Reportees:

Total headcount (Direct / Indirect) supervised:

Job Purpose

To conduct field market surveys to identify and generate high quality leads, ensuring the venue's sales pipeline remains robust and aligned with business objectives. The role involves collaborating with the Tele and Sales team to refine lead generation strategies, maintain accurate data and contribute to overall revenue growth for the venue.

Key Responsibilities

• Conduct market research and on ground surveys to identify potential customers and understand market trends; visit assigned geographic locations, engage with potential customers and collect relevant data for lead generation; ensure lead generation from multiple sources to ensure deeper market penetration.
• Maintain accurate and up to date records of customer information and survey results; input collected data into CRM systems and ensure its accuracy for further processing by the tele team.
• Work closely with the tele and sales teams to develop and refine survey strategies and lead generation campaigns; coordinate with the tele team to pass on qualified leads and provide insights for effective follow ups.
• Build rapport with potential customers to create trust and interest in the organizations offerings; act as the initial touchpoint to introduce customers to the organization.
• Stay updated on industry trends, competitor activities and survey activities; contribute to enhancing lead generation efficiency; undergo training sessions to improve lead generation effectiveness.

Job Requirements

Qualifications

• Bachelors degree in any discipline
• Prior experience in market research, lead generation is an advantage
• Proficiency in local language(s) and willingness to travel extensively
• Strong communication and interpersonal skills
• Problem solving and adaptability in diverse market conditions
• Self-motivated with a result-oriented approach

Experience

• Prior experience in market research, lead generation is an advantage

Key Performance Indicators

• No. of qualified leads generated per week/month
• No. of leads generated daily, weekly and monthly
• Conversion rate of leads to sales
• Accuracy and completeness of collected lead data
• Source Mix of the leads generated