Field Marketing Executive

Masa Technologies; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Competitive salary based on skills and

Performance-based incentives andBonuse

Attractive career growth opportunities

Training and professional development

Employee recognition and rewards

Paid leave and company holidays

Health insurance and other benefits as

Friendly and supportive work environm

Team outings and employee engagement

Opportunities to work on diverse营销项目

Job summary

Masa Technologies in Bengaluru is seeking an experienced marketing lead to develop and execute comprehensive marketing strategies. You will manage digital and offline campaigns, generate leads, and coordinate with sales to hit revenue targets.

The role demands strong knowledge of digital marketing, social media, and analytics, with a track record in campaign management and stakeholder engagement. The position offers competitive compensation and opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 15 years of experience in marketing, sales, or a similar role.
• Knowledge of digital marketing and social media platforms.
• Experience in lead generation and campaign management.
• Strong communication and interpersonal skills.
• Presentation, negotiation and customer-handling skills.
• Creative thinking with strong problem-solving abilities.
• Ability to work independently as well as in a team.
• Target-oriented and initiative-driven.
• Basic knowledge of MS Office, CRM tools, and marketing analytics.

Responsibilities

• Develop and execute marketing strategies to promote company products and services.
• Generate new leads through digital and offline marketing activities.
• Manage social media platforms and create engaging marketing content.
• Plan and coordinate marketing campaigns, promotions, and events.
• Conduct market research to identify customer needs and market trends.
• Build and maintain strong relationships with customers and business partners.
• Coordinate with the sales team to achieve lead generation and revenue targets.
• Monitor and analyze marketing campaign performance.
• Manage email marketing, online promotions, and digital advertising activities.
• Prepare regular marketing reports and provide insights to management.

Skills

Digital marketing

Social media

Lead generation

Campaign management

Communication

Interpersonal skills

Presentations

Negotiation

Customer handling

Creative thinking

Problem solving

Independent work

Teamwork

Initiative

Marketing analytics

Education

Bachelor's degree in Marketing or related field

Tools

CRM tools

MS Office

Job description

Role & responsibilities

• Develop and execute marketing strategies to promote company products and services.
• Generate new leads through digital and offline marketing activities.
• Manage social media platforms and create engaging marketing content.
• Plan and coordinate marketing campaigns, promotions, and events.
• Conduct market research to identify customer needs and market trends.
• Build and maintain strong relationships with customers and business partners.
• Coordinate with the sales team to achieve lead generation and revenue targets.
• Monitor and analyze marketing campaign performance.
• Manage email marketing, online promotions, and digital advertising activities.
• Prepare regular marketing reports and provide insights to management.

Preferred candidate profile

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 15 years of experience in marketing, sales, or a similar role.
• Good knowledge of digital marketing and social media platforms.
• Experience in lead generation and campaign management.
• Strong communication and interpersonal skills.
• Good presentation, negotiation, and customer-handling skills.
• Creative thinking with strong problem-solving abilities.
• Ability to work independently as well as in a team.
• Target-oriented and willing to take initiative.
• Basic knowledge of MS Office, CRM tools, and marketing analytics.

Perks and benefits

• Competitive salary based on skills and experience.
• Performance-based incentives and bonuses.
• Attractive career growth opportunities.
• Training and professional development programs.
• Employee recognition and rewards.
• Paid leave and company holidays.
• Health insurance and other benefits as applicable.
• Friendly and supportive work environment.
• Team outings and employee engagement activities.
• Opportunities to work on diverse marketing projects.