Marketing Director

Innovation Technology By Design; Dadri; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading technology firm located in India is seeking a Director of Marketing to drive demand generation efforts for the US market. This role requires a minimum of 10 years of B2B marketing experience and proven hands-on capability in running demand generation campaigns. The ideal candidate will work closely with US-based sales teams and will have a background in B2B SaaS or IT services. You will be responsible for developing strategies, executing multi-channel campaigns, and ensuring accountability for pipeline quality.

Qualifications

• 10+ years of B2B marketing experience.
• Proven demand generation experience for the US market.
• Experience working closely with US-based Sales teams.
• Background in B2B SaaS, IT services, or professional services preferred.

Responsibilities

• Develop demand generation strategy for the US market.
• Execute marketing campaigns across various channels.
• Report and optimize marketing performance.
• Accountable for results and pipeline quality.

Skills

Hands-on experience running US demand gen campaigns

Understanding of US buyer behavior and sales cycles

Fluency in funnel metrics and pipeline math

Ability to move from strategy to execution quickly

Data-driven decision making

Job description

We’re hiring a Director of Marketing to own demand generation and pipeline execution for the US market.

This is not a brand-only or strategy-only role. We’re looking for someone who has personally built and executed demand gen programs, understands US B2B buyers, and knows how to turn campaigns into real pipeline.

What You’ll Own

• Demand generation strategy and execution for the US market
• Marketing-sourced and marketing-influenced pipeline
• Campaigns across paid media, email, content, webinars, events, and partners
• Funnel performance from lead to opportunity
• Marketing performance reporting and optimization

You’ll be accountable for results, not activity.

Skills That Matter in This Role

• Have hands-on experience running US demand gen campaigns
• Understand US buyer behavior and sales cycles
• Are fluent in funnel metrics and pipeline math
• Move quickly from strategy to execution
• Make decisions based on data, not theory

What This Role Is Not:

• Not a brand or communications role
• Not a theoretical strategy position
• Not a junior or coordinator role

We’re looking for an operator who builds pipeline.

Experience and Requirements:

• 10+ years of B2B marketing experience
• Proven demand generation experience for the US market
• Experience working closely with US-based Sales teams
• Background in B2B SaaS, IT services, or professional services preferred

Why This Role Matters:

Marketing is a core growth engine here. This role directly impacts revenue, pipeline quality, and go-to-market effectiveness. The right leader will bring clarity, discipline, and consistent execution.

📩 If you’ve built demand engines for the US market and want real ownership, we’d love to talk.