Digital Marketing Manager

YourTribe; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

A fast-growing tech company based in Bengaluru is seeking a Digital Marketing Manager to lead their demand generation efforts for the US market. The ideal candidate will have 3–6 years of hands-on experience in digital marketing, specifically in building and executing pipeline-generating campaigns. This role demands a strong analytical mindset and proven ability in multi-channel strategies across paid, organic, and event marketing, contributing directly to revenue growth.

Qualifications

• 3–6 years of hands-on Demand Gen / Digital Marketing experience.
• Experience in US market (MM + SMB) is essential.
• Proven ability to generate pipeline and not just leads.
• Strong analytical mindset with dashboard management skills.
• Experience in a 0→1 GTM motion for early-stage B2B SaaS.

Responsibilities

• Own the demand generation charter for HyperStart.
• Execute multi-channel demand programs including events and webinars.
• Build attribution models for clarity on pipeline.
• Design ABM programs for targeted customers.
• Partner with Sales for intent routing and demo readiness.

Skills

Demand Generation

Digital Marketing

Analytics

Event Marketing

Content Marketing

ABM (Account-Based Marketing)

Tools

HubSpot

Google Analytics 4

LinkedIn Campaign Manager

Google Ads

SEMRush/Ahrefs

Job description

We’re expanding fast in the US market and are looking for a Digital Marketing Manager who can turn our GTM engine into a predictable, scalable pipeline machine.

If you love building 0→1, thrive on experimentation, and get energy from seeing campaigns turn into revenue, you’ll feel right at home.

Mission of the Role

Own the entire demand generation charter for HyperStart and generate qualified pipelines for the US Mid-Market & SMB segments. Build predictable, multi-channel growth loops across paid, organic, and ABM motions.

This is a hands‑on role for someone who has built early‑stage US GTM motion. You will execute, measure, optimize, and scale.

What You’ll Own

• Build and deliver a predictable monthly & quarterly qualified pipeline target.
• Channel Strategy – Plan, execute & optimize multi‑channel demand programs across:
  • Events & Webinars
  • Paid Ads (LinkedIn, Google Search/Display)
  • Email Marketing
  • Podcasts
  • Community marketing or Partnerships
• Performance & Reporting – Build attribution models (first‑touch, multi‑touch) for pipeline clarity. Own weekly growth reviews: channels, experiments, impact, learning loops.

What You’ll Do

• Design and run ABM programs for US MM & SMB ICPs (Legal Ops, RevOps, GC, CLO teams).
• Build experiments across landing pages, ad creatives, email sequences, retargeting cohorts.
• Drive product launch GTM motions (positioning, messaging, landing pages, distribution).
• Partner with Sales to improve intent routing, demo readiness, and SQL quality.
• Work closely with Content to produce thought leadership, case studies, and webinar hooks.
• Manage budgets across paid programs and optimize for ROI, not spend.
• Own MarTech stack (HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, SEMRush/Ahrefs, Mutiny/Unbounce, etc.).

You’re a Great Fit If You Have

• 3–6 years of hands‑on Demand Gen / Digital Marketing experience.
• US market experience (MM + SMB) – this is non‑negotiable.
• Proven ability to generate pipeline, not just leads.
• Strong analytical mindset with ability to own performance dashboards.
• Built or contributed to a 0→1 GTM motion in an early‑stage B2B SaaS product.
• Experience driving product launches (new features, new modules, new ICPs).
• Experience running at least 3 of the following:
  • Paid Ads (Google, LinkedIn)
  • ABM
  • Webinars & Events
  • Podcasts / Sponsored content

Good to Have

• Experience with legal tech, workflow automation, CLM, or sales tech ecosystems.
• Experience in B2B PLG environments.
• Strong copywriting + creative instincts for ad iterations.
• Familiarity with attribution models.

Why This Role Matters

You will be the engine that fuels our US GTM. Every experiment you ship will directly impact revenue. You’ll work closely with founders, product, and sales to shape the next 5 years of HyperStart’s growth.