Marketing Director

Lytegen; Sahibzada Ajit Singh Nagar; On-site; INR 6,000,000 - 9,000,000; Full time

Benefits offered by this job

Competitive compensation

Global exposure

Career growth

Impact-driven work

Professional development

Collaborative culture

Leadership autonomy

Recognition & rewards

Job summary

Lytegen seeks a Head of Marketing and Growth to own the demand generation engine and build a high-impact marketing function. You will drive profitable customer acquisition for the US solar business and partner with US leadership on strategy and messaging.

You will oversee paid media, content, creative, website, analytics, and funnel optimization, leading a lean team with clear KPIs. Excellent English communication and execution bias are essential for success.

Qualifications

• 10+ years in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
• Demonstrated success in the US market, including running profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
• Deep analytical strengths – comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
• Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
• Excellent written and spoken English, with the ability to align with US-based leadership on strategy and messaging.
• Strong bias for execution, experimentation, and rapid iteration; you ship campaigns and take ownership of results.

Responsibilities

• Own the entire demand generation engine and marketing function.
• Drive profitable customer acquisition for the US solar business.
• Lead strategy, execution, and team building across paid media, content, creative, website, tracking, analytics and funnel optimization.
• Collaborate with the founder and US sales leadership on strategy and messaging.
• Monitor performance and iterate campaigns for scalable growth.

Skills

Leadership

Performance marketing

Digital marketing

B2C marketing

US market experience

Budget management

Analytics

Funnel analysis

CAC/LTV analysis

CRM usage

Meta Ads

Google Ads

Landing pages

KPIs and OKRs

Team management

Strategic thinking

Tools

Meta Ads

Google Ads

Landing Page Builders

Analytics Platforms

CRM Systems

Job description

We are hiring a Head of Marketing and Growth to own the entire demand generation engine. This person will build and lead the marketing function, drive profitable customer acquisition for the US solar business, and turn marketing into a predictable revenue engine. You will be responsible for strategy, execution and team building across paid media, content, creative, website, tracking, analytics and funnel optimization. You will work directly with the founder and sales leadership in the US.

Requirements

• 10+ years of experience in performance-driven digital marketing or growth roles, with at least 3 years in a leadership/ownership role.
• Proven B2C marketing experience, preferably in high-velocity consumer acquisition environments.
• Demonstrated success in the US market, including running profitable paid campaigns for US consumers.
• Experience managing meaningful monthly budgets in Meta and Google Ads with a strong record of hitting unit-economics targets.
• Deep analytical strengths ? comfort with funnels, cohorts, CPL, CPS, CAC, LTV, and payback calculations.
• Hands-on experience with Meta Ads, Google Ads, landing-page builders, analytics platforms, and CRMs.
• Experience hiring, coaching, and managing a lean, high-output marketing team with clear KPIs.
• Excellent written and spoken English, with the ability to align closely with US-based leadership on strategy and messaging.
• Strong bias for execution, experimentation, and rapid iteration.
• You ship campaigns and take ownership of results.

Benefits

• Competitive Compensation ? Attractive salary package with performance-based incentives.
• Global Exposure ? Direct collaboration with U.S. leadership and cross-border teams.
• Career Growth ? Clear progression path toward senior leadership roles in a fast-scaling company.
• Impact-Driven Work ? Be part of the renewable energy sector and contribute to sustainability.
• Professional Development ? Opportunities to lead cross-functional projects, implement global best practices, and upskill through learning initiatives.
• Collaborative Culture ? Work with driven, talented peers in an inclusive and supportive environment.
• Work Stability & Vision ? Join a company with strong long-term growth plans and a mission-driven culture.
• Leadership Autonomy ? Freedom to design and execute operations strategies, with the trust of global leadership.
• Recognition & Rewards ? Regular acknowledgment for high performance and impact delivered.